Released on: July 2, 2008, 6:25 pm

Press Release Author: Magnifi Online

Industry: Marketing

Press Release Summary: MOUNTAIN VIEW, CA-Google is an impressive company. But what
impresses Google? Magnifi Online does, and Google wants you to know all about it.

Press Release Body: In a just released case study, Google details how its content
and search networks were used in tandem and to near-magical effect by search engine
marketing agency Magnifi Online for its client, RealAge.com.

This rare move by Google-publicly singling out a search engine marketing company for
praise-is yet another trailblazing success story for Magnifi Online founder, Kris
Hutchinson, a search engine marketing pioneer for more than a decade.

\"Our client was looking for what most companies look for when they enter the SEM
space: maximum exposure, minimum investment. We were looking for opportunities to
deliver and found ourselves focusing more and more on the Google content network,
which has been a losing proposition for most paid search management companies.\"

\"We realized that by running a few Placement Performance Reports and treating the
content and search networks like they should be treated-as different channels with
different audiences-we could get a lot more bang for our buck and for our clients\'
bucks, too.\"

"Magnifi Online optimized our account for the Google search network and content
network, helped us to understand the nuances of each, and successfully managed
ROI-positive campaigns that generated 40% more conversions in 2007 than in the prior
year!\" said RealAge.com Marketing Director, Ron Grinblat.

\"Getting kudos by having Google use us for a case study was the icing on this cake,\"
says Hutchinson. \"But the sweetest part was figuring out the Google content network,
and getting it to perform like paid search should.\"

Read the Google case study here, and learn more about Magnifi Online here.

About Magnifi Online

The experts at search engine marketing agency Magnifii Online know which dials to
turn, which buttons to push, and which creative to run to generate greater returns
for their clients. Google calls Magnifi Online "a search engine marketing agency
that offer[s] the right combination of strategy, consultation, and analysis."
Contact them here or at info@magnifionline.com.

Web Site: http://www.magnifionline.com

Contact Details: 9837 Burberry Way
Littleton, CO 80129

sarah@magnifionline.com