Released on: August 12, 2008, 11:37 pm

Press Release Author: Webmaster

Industry: Healthcare

Press Release Summary: Fire Fly® Anti-Cavity Fluoride Toothpaste Features Light-Up
Timer Cap For Longer Brushing And Sparkling Smiles

Press Release Body: Fluoride, flavor and fun. Dentists agree that these three "f's"
are the ABCs when it comes to toothpaste for children. Add a little flash to the
mix, and you've got a toothpaste that will really get them to brush, no nagging
required. New Fire Fly® Anti-Cavity Fluoride Toothpaste from DR. FRESH® features a
light-up timer cap that flashes for sixty seconds - the amount of time dentists
recommend to thoroughly brush each arch.

This is the first toothpaste using blinking technology that "teaches" kids proper
brushing habits. But what is inside the package is just as important as its
engaging exterior. Fire Fly is a sparkly blue gel with fluoride to help prevent the
formation of cavities. It features kid-approved bubble gum flavor, and is
sugar-free, an omission every parent will love.

"Getting kids into the bathroom to brush is half the battle, and getting them to
brush long enough is the other," says Dr. Steven J. Brattesani, a San Francisco
dentist. "The flashing cap that comes on Fire Fly Anti-Cavity Fluoride Toothpaste
accomplishes both."

To use, simply open the cap to activate the blinking LCD light. Brush uppers as
long as it flashes (sixty seconds), and repeat for lower arch.

The Fire Fly Anti-Cavity Fluoride Toothpaste ($2.99 SRP) is available at mass
merchandise stores including Target, Wal-Mart, Walgreens, Rite Aid and Big-Lots. The
toothpaste is the latest oral care innovation from Buena Park, California's DR.
FRESH, the maker of the country's number two selling children's Fire Fly® toothbrush
(according to A.C. Neilsen data Oct. 22, 2005). Dr. Fresh manufactures a host of
popular and affordable oral care and personal health products (www.drfresh.com).

For more information, contact Bliss Ellis or Megan Brown at (323)650-2201 or at
lightyearsahead@sbcglobal.net.


Web Site: http://www.drfresh.com

Contact Details: Dr. Fresh, Inc.
6645 Caballero Blvd.
Buena Park, CA 90620
USA