Released on: August 27, 2008, 5:36 am

Press Release Author: MSNBC Today Show presents My DNA Fragrance as Latest
Out-of-the-Box Fashion Trend

Industry: Apparel & Fashion

Press Release Summary: Considered one of the hottest Status Story Brands by
Trendwatching.com, the secret to My DNA's fashion buzz is in its unique formulation
process designing perfume form your DNA genetic code.

Press Release Body: "My DNA Fragrance is a scent that is so you", says Bobbie
Thomas, Today Show Style Editor who presented the fragrance this week as one of the
latest out-of-the box fashion trends that are sure to have everyone talking.
Considered one of the hottest Status Story Brands by Trendwatching.com, the secret
to My DNA's fashion buzz is in its unique formulation process designing perfume form
your DNA genetic code.

Some are curious about how fragrance can be created from your DNA genetic code
raising questions like; "Is it a science? Is it generic? Can it possibly be unique
to just me? What if my DNA stinks? Is my DNA safe?"

Fragrance formulations give each perfume company a competitive advantage and are
protected by trade secret laws. Carlton Gerrod Enoch, the company founder and CEO
states, "It's amusing how many people want us to disclose our trade secret because
they can't imagine how we can create a unique fragrance from your DNA genetic code.
Some imagine their DNA may stink, but DNA has no odor. Each fragrance undergoes an
individualized formulation process, which begins only when the blueprint, your DNA
profile is submitted to the perfumer by the lab. To assure the customer that a DNA
analysis is performed we provide each of our customers with a copy of their DNA
profile at the time the analysis is completed and those results are going into the
formulation process. Everyone wants to know how we do it, but then that's the
secret."

My DNA Fragrance is aligned with one of the most notable and highly accredited labs
in the world, which was solely responsible for DNA identity for victims of the 9/11
tragedy, Katrina and the Tsunami victims. Customers are sent a DNA home collection
kit to collect a cheek sample and a self-addressed return envelope to mail their
samples directly to the lab. Having DNA samples handled exclusively by the lab
ensures the customer's genetic privacy, guards against sample contamination and
guarantees DNA samples are destroyed in accordance with federal regulations to
protect customer's privacy.

To learn more information about My DNA Fragrance visit the company's website at
www.mydnafragrance.com. Your Fragrance is in the bottle, but the Scent is in You!


Web Site: http://www.mydnafragrance.com

Contact Details: Beverly Hills, CA 90209
info@mydnafragrance.com