Released on: August 18, 2008, 3:39 pm

Press Release Author: MSR Communications

Industry: Marketing

Press Release Summary: PR Firm Rides the Wave of Hottest Fitness Trend with Consumer
Lifestyle Client Win

Press Release Body: SAN FRANCISCO - August 18, 2008-Furthering its leadership as one
of the top small PR agencies in America, MSR Communications® (MSR), an independent
firm specializing in communications management for technology, B2B and
consumer-lifestyle companies, announced it's caught the wave of the hottest fitness
trend as agency of record for Golden Coast Productions, producers of the Surf
StrongerT workout series. Designed to improve strength and endurance, Surf
Stronger's surf-specific workouts enable anyone to develop a surfer's physique and
stay in shape without hitting the beach.

\"We\'re stoked to work with such a creative, results-driven team," said Scott Adams,
Surf Stronger Co-Founder. \"MSR's proven track record in the health and fitness
industry and understanding of our business made them a natural choice to help take
us to the next level.\"

MSR will implement an aggressive media relations campaign to generate awareness of
the Surf Stronger workouts and fitness experts. The firm will also leverage the
popularity of professional surfer and Surf Stronger supporter, Serena Brooke to
promote the workouts as effective fitness training for surfers and non-surfers
alike. The Surf Stronger DVDs are available for download to iPods and mobile phones
thus providing consumers with immediate access to the benefits of surf fitness
exercises anywhere, any time.

"'Surf's up!' at MSR. We're thrilled to welcome the Surf Stronger team to our
growing roster of consumer lifestyle companies," said Mary Shank Rockman, principal
and CEO of MSR Communications, LLC. "We're confident MSR's specialized,
senior-level talent will help promote the benefits of surf-specific core training
and make Surf Stronger a household name."

About MSR Communications
MSR Communications is an independent public relations firm offering a unique brand
of creative intelligence to provide superior communications management services to
emerging-growth technology, B2B and consumer lifestyle companies. MSR combines
strategic programming, exceptional client service and influential relationships to
drive extraordinary results that help clients build mindshare with key constituents.
Based in San Francisco, MSR has been recognized as one of the 2008 Top 5 Small PR
Agencies in America. For more information, please visit www.msrcommunications.com or
call (415) 989-9000.


Web Site: http://www.msrcommunications.com

Contact Details: 832 Sansome St., 2nd Floor
San Francisco, CA 94111
Tel: 415-989-9000
Fax: 415-989-9002
pr@msrcommunications.com