BA retains Bigmouthmedia as search agency
Released
on: September 25, 2008, 8:21 am
Press Release Author: Iain Bruce
Industry:
Internet
& Online
Press
Release Summary: British Airways has announced that bigmouthmedia
will continue in its role as the airlines search agency
Press
Release Body: Following on from six years working alongside Europe's
largest independent digital marketing agency, British
Airways cited bigmouthmedia's industry-leading
expertise as a critical factor in deciding to renew the deal.
In extending the successful partnership that began in 2002, British
Airways has confirmed that bigmouthmedia
will help plan, implement and manage its paid and organic search
strategies.
Working
together with the airline's digital marketing team to drive their
Search Engine Optimisation,
and PPC
strategies, the agency will be responsible for developing and
executing both the company's paid search and organic campaigns
across the UK market.
Bigmouthmedia's
current contract was due to expire at the end of September 2008
and as part of the airline's standard procurement policy, a re-pitch
was launched at the beginning of August 2008.
"We
are delighted to have retained the BA search
business through competitive tender. The process has been a great
opportunity for bigmouthmedia to showcase our long term strategy
for BA. We are obviously very excited about rolling this out over
the next couple of years and continuing to have a strong relationship
with the British Airways team," said
Lyndsay Menzies, Managing Director at bigmouthmedia UK.
Chris
Davies, British Airways' digital marketing manager, added:
"Search optimisation activity is an excellent way of driving
brand awareness and revenue. We have selected bigmouth due to
their strategic approach and excellent pedigree and experience
in the travel industry."
Notes to Editor:
About
bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: SEO, PPC, Online
Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
digital
marketing news to ensure clients are fully informed and aware
of all industry developments.
Leading
the digital marketing strategies of a third of the UK's most trusted
brands, bigmouthmedia services over 300 big-brand customers globally
including: Adidas, Hilton, British Airways, Tesco, Aer Lingus,
BP, Barclays, Castrol, Conrad International, Dorling Kindersley,
Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung,
Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and
Wall Street Institute.
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: bigmouthmedia PR Contact
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
www.bigmouthmedia.com
2012
