Released on: September 21, 2008, 11:49 pm

Press Release Author: PRHUB

Industry: Apparel & Fashion

Press Release Summary: Bangalore has a new hotspot for fashion conscious young men.
Popular men’s’ leisure wear brand Basics has opened its exclusive store on Brigade
Road, to cater to those wanting to buy fashionable branded apparel, with a ‘value
for money’. Spread over 800 sq.ft, the new ‘Basics’ lifestyle store is designed to
provide a unique store ambience and enjoyable shopping experience with
customer-friendly and fashion highlighting display styles. A wide range of trendy
leisure apparel including tees, wash shirts, denims and cargos as well as
accessories, is available at the store.



Press Release Body: Bangalore, September 22, 2008: Bangalore has a new hotspot for
fashion conscious young men. Popular men’s’ leisure wear brand Basics has opened
its exclusive store on Brigade Road, to cater to those wanting to buy fashionable
branded apparel, with a ‘value for money’. Spread over 800 sq.ft, the new ‘Basics’
lifestyle store is designed to provide a unique store ambience and enjoyable
shopping experience with customer-friendly and fashion highlighting display styles.
A wide range of trendy leisure apparel including tees, wash shirts, denims and
cargos as well as accessories, is available at the store.

Hanif Sattar, Director, Hasbro Clothing said, “Bangaloreans are well exposed to the
latest fashion trends and are keen to adopt them. The stress on good fashionable
dressing and on making shopping a delightful experience among youngsters is
synonymous with what Basics provides and has been a key reason for us to open an
exclusive brand outlet on Brigade Road, the hub of fashion and shopping for
youngsters in the city. We firmly believe the city is emerging as an important
center for both our brands- Basics and Genesis.”

Apart from the Brigade road store, one more ‘Genesis Basics’ store will be launched
in Jayanagar 4th block in October, including the Genesis brand of classic formal
wear.

Note to the editor:
Hasbro Clothing is among the leading men’s branded apparel manufacturer and marketer
in India, with 3 brands Genesis, Basics and Probase under its arm. Genesis, a
classic formal brand is the flagship brand of Hasbro Clothing and Basics is a
fashion lifestyle brand, positioned to cater to young fashion conscious adults in
the age group of 18-40. The third brand Probase comprises of both formal and casual
wear and is targeted at the mid-priced market wanting to wear branded quality
apparel, with a value for money. Hasbro retails its brands through its exclusive
network of ‘Genesis Basics’ outlets spread across Chennai, Coimbatore, Erode, Salem
and Tirupur in Tamil Nadu; and in Pondicherry; Trivandrum, Cochin, Calicut, Trissur,
Tellicherry in Kerala; Bangalore, Hyderabad, Secundrabad in the South and in
Ahmedabad, Surat, Baroda, Noida (U.P) and Delhi in the North. The brands are also
available in Multi Brand Outlets & leading stores in these cities. Genesis and
Basics brands are available through exclusive outlets in Sri Lanka and across the
Gulf.

For editorial information, contact: vaishnavi/ Sandhya @media@prhub.com or call
08022483007





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