Guava Receive IMA award Nomination in 'Best Use of Search Marketing'
Category
Released
on: September 30, 2008, 8:37 am
Press
Release Author: Lotte Mahon
Industry:
Marketing
Press
Release Summary: One of Guava’s most ambitious search engine
optimisation campaigns, rolled out for Confused.com, has been
awarded a nomination at the forthcoming IMA awards.
Press
Release Body: The campaign, which began last year, has focused
on extensive SEO
modifications of the website and integrating Confused.com’s
offline marketing activity with a new online strategy.
Chris
Dyer, Project Manager at Guava commented:
“Working
on the Confused.com project continues to be a thoroughly rewarding
process. We have worked closely with the Confused.com team in
Cardiff and built up a solid working relationship. Comparison
websites is a highly competitive market so we’re proud of
the results that we have achieved."
Sarah
Baldwin, Marketing Manager at Confused.com feels that
Guava’s IMA award nomination is well deserved;
“We’ve
been impressed with just how much Guava has managed to achieve
in a relatively short period. Confused.com is one of the UK’s
biggest comparison websites so we needed an innovative SEO
strategy. Through a combination of tools, research and in-depth
SEO knowledge Guava has produced excellent results.”
The
IMA awards ceremony will take place at the Royal Lancaster
Hotel, London on 30th October 2008 with representative from Confused.com
and Guava in attendance.
About Guava
Guava
is a fresh thinking, digital marketing agency specialising in
Search Marketing and Web Development in the UK. Part of the pan-European
Guava group with over 200 employees, the UK division is headed
up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall.
Current Guava clients include Confused.com, Black & Decker
and CNET.
Web
Site: http://www.guava.co.uk
Contact
Details: For further information please contact:
Lotte Mahon
Marketing Manager
Guava
08700 630707
lotte.mahon@guava.com
www.guava.co.uk
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