Released on: September 24, 2008, 3:51 am

Press Release Author: Anya Hindmarch

Industry: Apparel & Fashion

Press Release Summary: Anya Hindmarch's Be A Bag collection was launched in 2001 to
support The Lavender Trust. It continues to be a huge global success. Be A Bag
enables customers to personalise a designer bag and now you can have a little fun
and use our Be A Bag creator online.

Press Release Body: Worn by the world’s most stylish men and women, including
Claudia Schiffer and Heidi Klum, Be A Bag supports more than 25 charities around the
world.

Be A Bag was launched in 2001 to support The Lavender Trust, a breast cancer
charity, with the support of over 100 style icons – including Elton John, Kate Moss,
Jerry Hall, Pierce Brosnan, Kate Winslet and Claudia Schiffer who all donated
personal photographs to be printed onto Be A Bags. Be A Bag was conceived to be a
limited edition charity promotion that ran for three months. However it captured the
imagination of the international fashion press and thousands of customers when it
launched in the UK and several years on continues to be popular all around the
world.

Be A Bag enables customers to personalise a bag with their own treasured photograph.
The collection includes eight bag styles ranging from a mini wash bag to a large
weekend tote. The collection is available in all Anya Hindmarch stores across the
world and a selection of the world’s leading boutiques.

Be A Bag – Create the perfect present

Know someone who always needs a little help in the present area or want ‘to try
before you buy’? Have a little fun and use our Be A Bag creator
(http://www.anyahindmarch.com/listing/BeABag), to create your perfect bag. Then send
to your loved one as a not-so-subtle present hint or simply order from us direct!

Hurry order cut-off dates for Xmas delivery are:
US and Rest of World = 6th October
UK = 10th October


For more information, please contact:

http://www.anyahindmarch.com/

Emily Peters Tel + 44 207 501 0177 Email emily@anyahindmarch.com

Web Site: http://www.anyahindmarch.com/listing/BeABag

Contact Details: Artur Jach
artur.jach@pod1.com
pod1
London