Bigmouthmedia cautiously welcomes Google about-turn
Released
on: October 16, 2008, 8:18 am
Press
Release Author: bigmouthmedia
Industry:
Internet
& Online
Press
Release Summary: Bigmouthmedia sounds cautious welcome to the
Google about-turn on paid search advertising for gambling websites
in the UK
Press
Release Body: Bigmouthmedia has sounded a cautious
welcome to the news that Google is set to make a dramatic u-turn
tomorrow when it lifts its ban on paid search advertising for
gambling websites in the UK.
The
decision, which overturns the search giant’s policy of refusing
to carry AdWords advertisements for gambling
operations such as online bingo and casino sites, is expected
to presage an online gold rush as bidders hurry to tap into a
potentially lucrative new sales vertical.
In
addition to opening up a new keywords bidding war, the move could
also have a substantial impact on Yahoo. The
search engine has until now profited from the PPC
revenue from gambling advertisers barred from using Google,
but with the field now open stands to lose a considerable chunk
of its turnover.
"This
is another sudden change that has taken most of the sector by
surprise. It will certainly lead to a big switch in the way that
advertisers and agencies manage search
engine optimisation campaigns for gambling sector clients
and opens up a potentially lucrative new vertical for the industry,”
said Lyndsay Menzies, Managing Director of bigmouthmedia
UK.
She
continued, "While many will welcome the addition of a
new and highly competitive advertising platform for gambling advertisers,
it remains to be seen what impact the move will have on other
services. Competition is good for business, and it would be a
great shame if this were to further weaken Yahoo’s
hold on the market.”
When
it first introduced the ban 16 months ago, Google
was heavily criticised by gaming and gambling companies for not
providing them with evidence that its users wanted the ban. The
company, which claims that the change has been under review for
some time, says that it consulted the Gambling Commission prior
to changing its policy.
Notes
to Editor:
About
bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: SEO, PPC, Online
Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
digital
marketing news to ensure clients are fully informed and aware
of all industry developments.
Leading
the digital marketing strategies of a third of the UK's most trusted
brands, bigmouthmedia services over 300 big-brand customers globally
including: Hilton, British Airways, Tesco, Aer Lingus, Barclays,
Conrad International, Dorling Kindersley, Early Learning Centre,
Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams,
Which?, Euler Hermes and Wall Street Institute.
Web
Site: http://www.bigmouthmedia.com
Contact
Details: Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
2012
