Displaysense enjoys explosive introduction to online gaming
Released
on: October 28, 2008, 6:02 am
Press
Release Author: Displaysense
Industry:
Retail
Press
Release Summary: Displaysense provided retail display products
to a video game company, helping to create a more realistic gaming
experience.
Press
Release Body: Displaysense, the UK's leading
supplier of retail display products, were approached in mid October
by a games design company looking for a number of product seconds
that could be purchased and used as props.
The
products, which included display
cabinets were to be damaged and destroyed while being digitally
captured for inclusion in an up and coming online game.
The
game which has utilised the products from Displaysense
is to be a realistic first person shooter that is set is famous
shopping centres around the world with the player either taking
on the role of a SWAT team member or that of a terrorist in retail
environments. All of the shop
fittings and surroundings can be destroyed and, depending
on the size, used as weapons.
To
get a true sense of realism inot the game, a slightly damaged
display
case was purchased from Displaysense and
will be dropped 30ft from a crane in order to view how the impact
damage can be emulated and used in the game.
Not
only are the game designers set to employ heavy machinery to abuse
the company's products, but during a call to the sales team, it
was hinted that a Kalashnikov rifle would be used on a mannequin
to get a realistic view of bullet damage while a flame thrower-like
device will be used to monitor how a plastic magazine
rack melts.
The
game, which is still under development, allows you to personalise
your own character and fully interact with other online users
in large, realistic environments.
Steve
Whittle, the marketing manager at Displaysense, commented,
"We were surprised to get the call but very happy to
help out, especially as some of these return items were no longer
of a high enough quality for us to sell again. Now they are going
to be blown up or ripped apart, all in the best interest of computer
gaming."
Displaysense
was also happy to learn that to reward the company for all it's
support with the project, the games company is aiming to include
Displaysense's branding in the game.
About
Displaysense:
Displaysense was established in September of 1978 as a manufacturer
of quality point of sale displays. They have a wealth of experience
in design and manufacturing and have been able to develop their
ever growing standard range of over 1500 displays. The range is
now hugely diverse including acrylic containers, display cabinets,
mannequins, slatwall, shelving units, exhibition displays and
business card holders.
Displaysense
works with a large range of clients including, retailers (multiple
and independent), blue chip corporate clients, cafés, bars,
restaurants and night clubs, shop and office fitters,
Displaysense
provide a full service to UK, Ireland and Europe with their dedicated
websites www.displaysense.co.uk,
www.displaysense.ie and
www.displaysense.com.
Web
Site: http://www.displaysense.co.uk
Contact
Details: Steve Whittle
Marketing Manager
Displaysense
Unit 5
Raynham Close
Bishop's Stortford
Hertfordshire
CM23 5PJ
UK
0845 2008139
2012
