Mobile advertising for newbies white paper
Released
on: October 16, 2008, 8:20 am
Press
Release Author: Bango
Industry:
Advertising
Press
Release Summary: New practical 'how to' white paper helps digital
marketers get up-to-speed on mobile advertising
Press
Release Body: Bango today published a practical,
‘how to’ white paper on mobile advertising
for agencies and digital marketers who want to move into mobile
but need some help. The “Mobile advertising for
newbies” white paper provides hints and tips on
running mobile advertising campaigns and analyzes the approach
and results of three real campaigns.
The
white paper is available as a free download at http://www.bango.com/whitepaper
and is written by mobile guru Peggy Anne Salz
who is chief analyst and publisher of MSearchGroove.com.
“We
want to dispel the myth that mobile advertising is hard and complex,”
said Andy Bovingdon, VP Product Marketing at Bango.
“While it does require some knowledge and expertise,
this white paper is designed to guide readers through their first
steps into mobile advertising. Author Peggy Anne Salz expertly
shows us what’s involved in setting up campaigns and how
easy and important it is to analyze results with a mobile analytics
tool.”
To
give marketers the inside track on how an actual campaign works,
Bango created a small-scale mobile site called
Mobislim (mobislim.wap.com)
which is a light-hearted look at slimming diets. Marketers can
also visit the accompanying Mobislim
blog to see the three campaigns cited in the white paper.
As the white paper is just the beginning of an ongoing investigation
into mobile advertising, details of further ad campaigns will
be detailed on the Mobislim blog and it’s
here that people can feedback their own experiences.
“It
has been said recently that the size of the mobile advertising
market will likely underwhelm us in the near-term and overwhelm
us in the mid to long-term,” said Peggy Anne
Salz of MSearchGroove.com. “The market is clearly
poised for significant growth, but only if the long tail of advertisers
and publishers can get on board. They need a roadmap and this
is why it’s critical to have a ‘how-to’ white
paper at this juncture.”
Marketers
can try out their own mobile advertising campaigns, directing
traffic to the Mobislim mobile site if they don’t have one
of their own. With a free Bango mobile analytics
account they will be able to measure how the different campaigns
perform, see the number of unique visitors and where the traffic
is coming from plus calculate the conversion rates for all their
campaigns.
Web
Site: http://bango.com/whitepaper
Contact
Details: Bango Inc
330 Madison Avenue
6th Floor
New York, NY 10017
Telephone
+1 866 540 7197
Fax
+1 646 349 3023
sales@bango.com
2009
