Released on: October 29, 2008, 1:45 pm

Press Release Author: Alex Sorger/ID International

Industry: Financial

Press Release Summary: ID International is pleased to announce today the launch of
the Personalized Financial Resources, LLC (PFR) corporate website.

Press Release Body: FOR IMMEDIATE RELEASE: ID International is pleased to announce
today the launch of the Personalized Financial Resources, LLC (PFR) corporate
website at www.personalizedresource.com. The breakthrough brand focusses around
their interesting and innovative new corporate logo which portrays an individual
integrated into a tree; the client growing with the help of PFR's "Tree of Financial
Services".

Corporate branding strategies, including the seamless integration between print and
web, have proven to be highly effective in the impacted American mortgage and
financial planning industry. Like many financial niche markets, the competition is
fierce these days. With corporate websites, even for conservative companies, going
over the top, financial planning companies must pay special attention to their
corporate brands in order to survive. Alex Sorger, Web Architect from ID
International said in an interview: "The financial planning industry is perhaps one
of the most impacted industries we've encountered on the World Wide Web, with
domains swept up across almost any corporate naming or marketing project. It makes
it really tough to create a buzz in a such a busy bee hive.

The management of Personalized Financial Resources enlisted ID International to
accomplish the brand development because the capability of the agency could address
their goals of fully integrating print and web campaigns to make a significant
effect in their target markets. You can visit both their websites online, and feel
free to tell them what you think.

Web Site: http://www.personalizedresource.com

Contact Details: 992 Jonell Lane
Chico, CA 95926
Phone: 530-892-9027 x225
Fax: 530-345-2558
Email: pr@identity-international.com