Released on: October 18, 2008, 3:35 am

Press Release Author: The Educated Franchisee

Industry: Education

Press Release Summary: In today's market there is uncertainty and reduced consumer
spending; but there is also unprecedented opportunity

Press Release Body: The last few weeks have been interesting, and sometimes
alarming, according to franchise consultant, Rick Bisio. "So far, we've seen
Countrywide, Lehman Brothers, Bear Stearns and AIG struggle, just to mention a few,"
said Bisio at a recent workshop for franchisees and small business owners.

"What have we learned?" asked Bisio. "First, we have learned about the risk of
being overly bullish in an up economy. Many people thought they could not lose.
Everything was going up at a feverish pace and every bet seemed to work out well.
Life was easy; too easy; and we should have known better," said Rick. "These are
the obvious lessons we read about in the newspaper every day."

Rick explained that with the collapse of the housing market, rents are low. The
unemployment rate means employees are plentiful and wages are competitive. The cost
of money is low; one can borrow a lot of money at great terms. "Cheap money, lots
of low cost, high quality labor and low rent all can be good news for a sharp,
attentive business person," said Rick.

Rick was very optimistic, in spite of the down economy. Before introducing the next
speaker, Rick concluded with a quote from his father, "Things are never as good as
they look; nor are they as bad. Half full or half empty? It's your choice of
perspectives. Just keep in mind that amid all the chaos, there is likely to be
opportunity."

Rick Bisio, author of the book, The Educated Franchisee, is a franchise consultant
who is dedicated to franchising through the sharing of knowledge. His objective is
to create educated franchise buyers who have clearly defined objectives and are able
to recognize the right, or wrong, franchise when they see it. To learn more about
franchise ownership and to purchase his book, The Educated Franchisee, at a
discount, visit http://www.educatedfranchisee.com

Contact:
Rick Bisio
941-778-4660
rbisio@educatedfranchisee.com
This press release was submitted by Right Now Marketing Group, LLC


Web Site: http://www.educatedfranchisee.com

Contact Details: Rick Bisio
941-778-4660
rbisio@educatedfranchisee.com