The Body Shop Unveils New Products to Combat Tension and Stress
Released
on: October 9, 2008, 7:55 am
Press
Release Author: The
Body Shop
Industry:
Retail
Press
Release Summary: The Body Shop has revealed the new Divine Calm
range. The range is part of the Wellbeing line, which has been
devised to help address modern day lifestyle worries.
Press
Release Body: The
Body Shop, the world’s leading ethical cosmetics
company, has recently unveiled new products designed to help you
wind down and de-stress. Users of the new products can soothe
the body and relieve tension with a massage and bathing regime
based on the calming benefits of lavender essential oil and Community
Trade camomile.
A
key ingredient in the new Divine
Calm range is pure French lavender essential oil.
Herbalists have used lavender for centuries and with its vibrant
colour and wonderful perfume it has a unique appeal and aromatherapists
have long used it to help promote relaxation and ease stress.
Camomile
also features heavily in the Divine Calm range from The
Body Shop. The camomile used by The Body Shop
is sourced through the unique Community
Trade fair trade programme. The Body Shop sources
camomile water and essential oil from a small co-operative of
farmers based in Norfolk England, and the farming methods used
by the cooperative helps protect the quality of the environment
in the area, while trade with The Body Shop generates essential
income.
The
Divine Calm range includes Heavenly Shower Gel, Serenity
Milk Bath Powder Sublime Body Lotion, Massage Oil and Essential
Oil, which user trials showed were each highly effective at easing
tension and relieving stress.
About
The Body Shop:
The Body Shop International plc is the original ethical cosmetics
company, now operating across more than 2,500 stores in over 60
markets worldwide. The Body Shop has constantly sought out wonderful
natural ingredients from all four corners of the globe to bring
you products bursting with effectiveness, to enhance your natural
beauty. We strive to use our planet’s resources wisely,
searching for outstanding natural materials and ingredients from
across the globe to include in our range of products. We continue
to lead the way, sourcing sustainable palm oil, introducing 100%
recycled packaging, and raising funds and awareness to help prevent
the spread of HIV/ AIDS, and continuing to support marginalized
communities around the world through our Community Trade fair
trade programme.
For
over 30 years The Body Shop has believed that business has the
power to make the right kind of difference to the world. Our unique
philosophy continues to drive everything we do, allowing our customers
around the world to become 'activists', simply by choosing from
our range of products. As Dame Anita Roddick said: "Activism
isn’t listed on The Body Shop labels as an ingredient, but
it is there as surely as the bergamot and hemp oil".
Web
Site: http://www.thebodyshop.com
Contact
Details: PR Contact:
Leanne Rinning
PR Consultant on behalf of The Body Shop
51 Timberbush
Edinburgh
EH6 6QH
+448541300022
2012
