Released on: October 30, 2008, 2:36 pm

Press Release Author: Seybold Scientific

Industry:

Press Release Summary: Google(tm) certified Seybold Scientific will provide online
marketing services to help Boise's "Apprentice" gain new market share

Press Release Body: Troy McClain, the former apprentice to Donald Trump on NBC's
hugely successful television show "The Apprentice" announced his selection of Boise,
Idaho-based Seybold Scientific to spearhead the development of his company's Web 2.0
brand. Troy McClain, president of The McClain Company, seeks to expand his
professional speaking series to include a whole new audience through the use of
online social networks such as Facebook, Twitter and LinkedIn and create a truly
unique engagement between the real and virtual world.

"I brought George Seybold on board because he is an industry leader and
well-respected voice in the 2.0 world," said Troy McClain. "Seybold Scientific's
unique process and proven results will give our company the expertise we need to
develop and acquire new clients worldwide."

In part, Seybold Scientific will be setting a social media and search engine
optimization strategy that will update the Troy McClain website
(http://www.troymcclain.com) and enable his "Keynote Speaker 2.0" brand to enter new
and dynamic platforms.

"We're very excited about beginning this relationship with Troy and The McClain
Company," said George Seybold, president of Seybold Scientific. "Troy's ability to
truly connect with people in a personal way allows him to engage and inspire
audiences around entrepreneurship and achieve remarkable business results. I look
forward to enhancing his Web 2.0 profile and delivering new opportunities while
demonstrating our commitment to world-class customer service."

Web 2.0 is the term given to describe a second generation of the World Wide Web that
is focused on the ability for people to collaborate and share information online.
Web 2.0 basically refers to the transition from static HTML Web pages to a more
dynamic Web that is more organized and is based on serving Web applications to
users.

"Web 2.0 is not a thing. It is a state of mind," said George Seybold. "People are
joining and building online communities. They are engaging, sharing and building
relationships which ultimately can help grow business. Sharing your knowledge and
passion with others becomes infectious and people want to be a part of that."

Web 2.0 concepts have led to the development and evolution of web-based communities
such as blogs, wikis, and social networking sites like Facebook. Although the term
suggests a new version of the Web, it just refers to changes in the way people are
using the Internet.

"Technology is only great if you know how to use it, and Web 2.0 enables new ways
for people to work and collaborate," Troy McClain said. "However, lack of knowledge
and understanding is preventing many companies from fully embracing these
technologies or worse, leaving them open to fall behind their competitors. By
utilizing Seybold Scientific's talent, I feel my business experience will play a
significant role in helping to expand my organization's footprint as we broaden the
markets in which we participate."

For additional information, please contact George Seybold at 208.639.0781 or
george@seyboldinc.com.


About Troy McClain
A self-made man and successful entrepreneur, Troy McClain entered the public eye as
a cast member on the 2004 debut season of "The Apprentice" in which he battled to
win the coveted title of first-ever apprentice to Donald Trump. He is founder and
president of the Boise, Idaho based The McClain Company, a diverse and unique
corporation providing coaching, personal branding, and speaker services. He also is
the on the Board of Directors of the Special Olympics and is the official
spokesperson for the 2009 Special Olympics World Winter Games.
http://www.troymcclain.com

About Seybold Scientific
Headquartered in Boise, Idaho, Seybold Scientific is a Google certified online
marketing company offering a range of services from search engine optimization, paid
search marketing, and social media strategy. Seybold Scientific is a rapidly growing
company enabling organizations to get found online through the innovative use of
technology.
http://www.seyboldinc.com


Web Site: http://www.seyboldinc.com

Contact Details: Seybold Scientific
512 W. Bannock Street
Boise, ID 83702
208-639-0781
links@seyboldinc.com