Released on: October 23, 2008, 3:12 am

Press Release Author: Emily Matjecek

Industry: Human Resources

Press Release Summary: Worrell researcher, Ryan Sohlden, presented at the biennial
Participatory Design Conference 2008 in early October.

Press Release Body: Minneapolis, MN, October 24, 2008 -- Worrell researcher, Ryan
Sohlden, presented at the biennial Participatory Design Conference 2008 in early
October.

The conference invited international corporate, design and academic leaders to
present findings in the field of Participatory Design. Mr. Sohlden shared methods
used in WorrellEUR(tm)s two-day Innovation Labs that facilitate collaborative
brainstorming among professional creatives, clients, and other stakeholders.

Worrell believes the organizations it collaborates with have the ability to develop
innovative concepts through a creative brainstorm process. By engaging project
stakeholders into the sessions, the results are a direct involvement of people with
unique perspectives in the co-design of things and technologies used.

It is common for Innovation Labs at Worrell Design to incorporate analogies to get
participants to think outside the box. Clients bring in their homework assignments
of analogous industry examples, then collaborate in teams and begin building
concepts from products of existing platforms. The existence of alternative solutions
gets the ball rolling for concepts that break free of traditional thought.

Analogies are one example of how key stakeholders of product development can
contribute to the creative process. Innovation Labs trigger and harness concepts and
translate each to design solutions. Enforced at Worrell and defined at the
Participatory Design Conference 2008, is a vision that interaction among research
designers and stakeholders is a skill where the core practice is human interaction
among various groups. It is about involving different stakeholders to define direct
needs each holds, and organizing those needs into a flexible solution that in the
end aligns to successful product design solutions.

Please visit our company website at www.worrell.com for more information or feel
free to contact me for photos or additional information on Mr. SohldenEUR(tm)s
presentation.

Worrell partners with leaders in corporations and forward thinking entrepreneurs to
create value through the power of design. Worrell is an international product
design, development and strategy firm resolute in creating rewarding financial
outcomes through building brands from the product out since 1976.
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)

Contact:

Emily Matjecek
Marketing Director
Worrell
1414 Marshall St NE
Minneapolis, MN 55413
612-638-6000
ematejcek@worrell.com
http://www.worrell.com

Web Site: http://www.worrell.com

Contact Details: Emily Matjecek
Marketing Director
Worrell
1414 Marshall St NE
Minneapolis, MN 55413
612-638-6000
ematejcek@worrell.com
http://www.worrell.com