Blackwell launches new Christmas book campaign
Released
on: November 17, 2008, 11:50 am
Press
Release Author: Blackwell
Industry:
Entertainment
Press
Release Summary: With a view to the tough economic times ahead,
Blackwell has launched its new Christmas collection with the headline
that a book is a gift which lasts a lifetime
Press
Release Body: In the current climate of bad economic news Blackwell
are hoping that shoppers will see books as a good long term investment
and a gift which will last. With this thought in mind, Blackwell
has brought together a Christmas collection of inspiring books
and new compelling offers.
One
of the exciting features of the Blackwell
Christmas books presentation is the introduction of the 'book
of the week'. The book of the week is a top title carefully selected
by Blackwell's expert booksellers - and offered at half price.
The book of the week can be purchased from Blackwell
Online or in any of the Blackwell bookshops.
This
Christmas a '3 for 2' offer is also being introduced to Blackwell
Online. This is an established offer in the Blackwell
Bookshops, offering great value for money, but is the first
time it has been included online. The Blackwell Christmas 3 for
2 selection encompasses a number of collections of books, including
Blackwell's favourite Paperbacks of the Year, Facts and Trivia
and the Small but Perfectly Formed collection. The Blackwell favourite
paperbacks collection covers a wide range of subjects from biography
to food and drink and is one of the bestselling collections.
With
many customers wanting to allow friends and family the opportunity
to choose their own books, Blackwell has recently launched an
electronic gift card. These gift cards can be both purchased and
redeemed on Blackwell Online and in the bookshops.
With
Christmas just weeks away Blackwell are hoping that in tough economic
times books
will be gifts which last a lifetime.
About
Blackwell
Blackwell is the leading bookseller of medical and education texts
in the UK with over 40 outlets across England, Scotland and Wales.
It has built an international reputation for bookselling excellence
with links to academic institutions and libraries around the globe
and has continued to expand its UK base on high streets and in
university campuses up and down the country.
In
1995, www.blackwell.co.uk
became the first transactional online bookstore in the UK, giving
people across the world access to over 150,000 titles. In 1998,
Blackwell opened its central London flagship shop in Charing Cross
Road, the book-lovers' mecca. Since this time, two flagship shops,
Broad Street and Charing Cross Road, have both won Chain Bookseller
of the Year at the Nibbies, the annual British Book Awards.
Blackwell
has now been trading for over 125 years from its world-famous
flagship shop at Broad Street in Oxford. Its staff continue to
be renowned for their expertise, depth of knowledge and love of
books since the first Blackwell shop opened its doors.
Web
Site: http://bookshop.blackwell.co.uk/
Contact
Details: Phill Jamieson
Blackwell UK
PR Manager
Beaver House
Hythe Bridge Street
Oxford
OX1 2ET
01865 333456
2012
