Boots Beauty Boutique increases its offering with five new brands
on: November 17, 2008, 11:30 am
Release Author: Carrie Eames
Release Summary: Boots has introduced five new brands to its online
shop for niche beauty brands including cult skincare lines and
luxury body care for its Boots Beauty Boutique
Release Body: Boots.com is thrilled to announce
the launch of five new brands to its Beauty Boutique,
which only opened its 'virtual doors' in Autumn 2007, increasing
its already attractive offering of niche and coveted brands.
Beauty Boutique is the beautifully 'boudoiresque' website
for all those 'beauty addicts' out there, giving access to an
array of the most sought after, exclusive skin, body and hair
care brands from all over the world that are not readily available
on the high street.
of customers have already treated themselves to renowned brands
such as Bliss, This Works, MOP and Dr. Nick Lowe since
the launch of the site in September 2007. But if that wasn't enough,
now there is even more to find in the virtual boutique, from all
the far-flung corners of the world.
is to wash bags what Mulberry is to handbags. Named after the
founder Zoe Phayre-Mudge, ZPM combines bright colours and fabulous
fabrics to create beauty and toiletry bags that are stylish as
well as practical, so owners will leave them lying around for
all and sundry to see.
brands introduced into the range focus on the more natural side
of beauty. They include well-established, famous natural brands
such as Swiss brand Weleda alongside newer names
in the beauty world. One of the relative newcomers in natural
beauty is the Greek skin and haircare brand Korres,
whose roots are firmly planted in homeopathy. As a naturals brand
Korres gleans most of its ingredients from four sources - Greek
flora, foodstuffs such as honey, medicinal herbs and efficacious
natural ingredients such as Hibiscus and Wild Mango.
Woods is famed for being a model as well as a rock star's
wife. However, a lesser known fact is that Jo has been a committed
pioneer to the organic lifestyle for the past eighteen years and
has now created Jo
Woods Organics. It comprises two ranges of totally
organic bath and body products - Jo Woods Organics Everyday
Range plus a more decadent gift range.
fifth new brand is the paraben-free toiletries range Yes
to Carrots, a hair, skin and bodycare range that
harnesses beta-carotene, well known for its anti-ageing and anti-oxidant
properties. This is combined with minerals from Dead Sea Mud to
cleanse and detoxify skin.
Sinclair, Beauty Buyer for boots.com said: "Beauty
Boutique has been very successful in its first year, with many
of our customers discovering smaller niche brands that previously
they may not have come across. We know many of our loyal customers
want to see and experiment with brands that they might not have
had access to before, so we are delighted to be able to introduce
these five additional brands, and can't wait to hear what they
well as these five exciting new brands, many of the existing brands
will be extending their offering on Boots Beauty Boutique,
including sets of gorgeous Christmas beauty products. Bliss,
Bees, Caudelie, Triology and Balance Me will all
be introducing innovative new products for people to check out
and enjoy. So overall there will be much more for customers to
get their mitts on.
Boots UK is the UK pharmacy-led health and beauty retailing business
of Alliance Boots.
Pharmacy Superintendent is responsible for healthcare advice provided
in relation to Pharmacy medicines and other healthcare advice
located within the Boots Pharmacy pages of Boots.com. Boots.com
is the trading name of Boots UK Limited (registered number 928555)
a member of Alliance Boots. All other information and advice on
boots.com is the responsibility of Boots UK Limited.
Details: PR Contact:
0115 959 5995