Boots creates the very first fragrance in aid of BBC Children
in Need
Released
on: November 13, 2008, 9:53 am
Press Release Author: Carrie Eames
Industry:
Consumer
Services
Press
Release Summary: Boots has created two fragrances as part of its
support of this years BBC Children in Need campaign
Press
Release Body: Boots has created two fragrances
to generate funds for BBC Children in Need 2008,
the fifth year the company has lent its support to the charity.
The
'his' and 'hers' fragrances from Boots
are called Hug for Her and Hug for Him*. The
bottles, coloured gold for Hug for Her and silver
for Hug for Him, come complete with a Pudsey-inspired
phone charm. The fragrances themselves have been specially created
to conjure up memories of a happy childhood.
Hug
for Her is all about the familiar
smell of bath time; the smell of warm towels with a hint of baby
powder, whereas Hug
For Him has the scent of wood shavings overlaid with
the sweet scent of cola, to represent a school pencil case that
contains everything from pens and pencils, through to sticky sweets.
Colette
Phillips, Charity Marketing Manager for Boots, said:
"We absolutely tried to recreate comforting scents that
are defining memories from childhood. Our customers who buy a
Hug
fragrance to support Children In Need will relive happy memories
of their childhood, whilst the donation they have made will help
BBC Children in Need create brighter futures for some of today's
generation of children."
Boots
has supported BBC Children in Need for the past
four years and helped raise a record total of £1.2 million
pounds for the children’s charity during last year's fundraising.
Colette
continued: "This year BBC Children in Need is all about
doing something different, so we thought we should follow that
ethos here at Boots. Traditionally, all our Children
in Need Pudsey products, which are sold to raise funds for
the charity have been focused on children, but this year we thought
we should do something different and create products that adults
can also enjoy."
The
fragrances are just two of ten Pudsey products
available from Boots. Other products include
a mug, badges, a Pudsey bear and a bag, and the obligatory
Pudsey ears.
In
addition, Boots store teams around the country
and teams at the Boots Support Offices will be
joining in the fun with some innovative fund-raising ideas.
*
Hug for Her and Hug for Him each cost £10, with £3.50
from each product sold being donated to BBC Children in Need.
About
Children in Need:
The BBC Children in Need Appeal is in its 28th year and over that
time has raised more than £470m to help disadvantaged children
and young people in the UK. The statistics show just how necessary
the charity's work is; in the UK it’s estimated that 2.8
million children live in poverty, one hundred thousand children
run away from home each year, one child in twenty is classified
as disabled and there are 175,000 young carers in Great Britain.
More information on the BBC Children in Need Charity (registered
charity no. 802052) is available at www.bbc.co.uk/pudsey
About
Boots
Boots UK is the UK pharmacy-led health and beauty retailing business
of Alliance Boots.
Web
Site: http://www.boots.com/
Contact
Details: Boots PR Contact:
Carrie Eames
PR Manager
Boots
D90E F07
Thane Road
Nottingham
NG90 1BS
Tel: 0115 959 5995
2012
