Boots launches Christmas TV advert featuring the Sugababes
Released
on: November 18, 2008, 9:31 am
Press Release Author: Carrie Eames
Industry:
Entertainment
Press
Release Summary: Boots has launched its Christmas TV advert featuring
the Sugababes hit single Girls
Press
Release Body: Boots' Christmas TV advert from 2007 won
an industry Gold Award in The Campaign Magazine Big Awards.
The company has now launched this year's seasonal advert, and
it features the Sugababes' hit single 'Girls'.
In
2007 the Boots
TV advert gave real insight into the lengthy preparations women
make when getting ready for that all-important Christmas party.
The music that accompanied it was 'Here Come the Girls'
by Ernie K Doe, originally a hit in the 1970s.
This
year, Boots' new Christmas advert celebrates
the art of choosing great gifts for your colleagues this season.
The advert shows Boots knows that women want
to get it right, finding the perfect present at a price they can
afford.
Boots
has teamed up with the Sugababes, the UK's biggest
girl band, for this year’s campaign. The advert features
the trio’s recent single 'Girls', which
includes a sample of 'Here Come the Girls' by Ernie K
Doe. The Sugababes feel-good single
has been selling fast in selected Boots stores across the nation,
and Boots has matched the 10p donation to the
White Ribbon Alliance for every copy it has rung
through its tills.
The
theme of the song reflects the feminine traits highlighted in
the advert. Set in an office, viewers will see women making lists,
lovingly wrapping presents, and even offering themselves up as
gifts in a bid to ensure they give the perfect 'Secret Santa'
present.
Throughout
the commercial viewers are given hints of items that would make
ideal Christmas gifts for friends, family and colleagues this
year. From beauty products for a bushy-browed boss who receives
the 'No7
Eye and Brow Kit' to a colleague who has a soft spot for cuddly
toys who receives the 'In
the Night Garden Soft Friends Gift Pack', the message is there
is something for everyone. With a huge range of Christmas
gifts for 2008 under £5 and many presents part of a
three for two mix 'n' match offer at Boots this season, 'Secret
Santa' has never been so easy.
The
office scene was shot over a period of five days in a disused
office block. There were 400 women on the site and only 50 men,
but everyone had a go at wrapping their own 'Secret Santa' present.
In keeping with the theme of their advert, this year more than
2800 staff at Boots UK's Nottingham and Feltham
support offices will be attempting to break the world record for
the largest number of people involved in a 'Secret Santa' on one
day.
About
Boots
Boots UK is the UK pharmacy-led health and beauty retailing business
of Alliance Boots.
Web
Site: http://www.boots.com/
Contact
Details: PR Contact
Carrie Eames
PR Manager
Boots
D90W WG14
Thane Road
Nottingham
NH90 1B S
0115 959 5995
2012
