Emirates announces the premiere of new innovative LA movie
Released
on: November 11, 2008, 8:08 am
Press
Release Author: Emirates
Industry:
Entertainment
Press
Release Summary: Emirates has announced the successful premiere
of their short film The Exposure of Tom King. Using webcams to
audition for roles, successful actors were added to the pre-filmed
movie using bluescreen technology, and the finished film is now
available to view online
Press
Release Body: Emirates, the Dubai-based international
airline, has announced that its innovative short movie
"The Exposure of Tom King", has been completed
and is now ready to premiere online.
Created
to promote the launch of the new Emirates
non-stop flight between Los
Angeles and Dubai, "The Exposure of Tom King"
was filmed without any actors or actresses in the movie
at all. Emirates then asked for aspiring actors
and actresses around the world to audition
for roles in the movie via their own webcams, and added selected
actors and actresses to the pre-filmed movie using the latest
bluescreen technology.
Benton
Roman, the film's Director, commented, "The
main challenge in shooting a film with no one in it was to make
the shots as interesting as possible, whilst framing them from
the waist up so that people could easily audition via their webcam."
Avy
Kaufman, the top Hollywood casting director enlisted
by Emirates to find the best people for the roles
in the movie, sifted through all the auditions that were submitted
and picked the finest performances which have now been composited
onto the previously-shot movie. Kaufman has previously worked
on major Hollywood blockbusters including the The Bourne Ultimatum
(2007), Brokeback Mountain (2005), Capote (2005), Garden State
(2004), Dogville (2003) and The Sixth Sense (1999).
The
new five minute dramatic short created by Emirates
tells the story of a Hollywood heartthrob named Tom King. Two
opportunists discover he has a secret and then try to blackmail
him for two million dollars. Horrified at the risk of exposure,
Tom King will stop at nothing to prevent his secret from being
revealed.
Emirates
received over 200 auditions from budding actors and actresses
from around the world. The lucky virtual cast were informed of
their success on October 26th. The
premiere of the movie was held on November 7th, and has been
made available online, along with footage from the auditions.
About
the Emirates Airline:
Emirates, the Dubai-based international airline, is one of the
world's most successful and rapidly-expanding airlines. With a
focus on high quality service and industry-leading products, Emirates
has received over 400 international awards and accolades for excellence
since its inception in 1985. Emirates is currently the only airline
to operate non-stop flights to six continents from one hub.
Web
Site: http://www.emirates.com/
Contact
Details:
For further information, contact:
Valerie Tan
Emirates Corporate Communications
The Emirates Group Headquarters
P.O. Box 686
Dubai
United Arab Emirates
+971 4 708 2145
2009
