Medelita Introduces High Performance Lab Coats for Women
Released
on: November 17, 2008, 12:35 pm
Press Release Author: Lara Manchik
Industry:
Healthcare
Press
Release Summary: Sophisticated, femininely tailored healthcare
lab coats get stain-fighting and wrinkle-resistant features from
smart fabric technologies
Press
Release Body: San Clemente, CA, November 18, 2008 — For the first
time ever, healthcare industry lab
coats get sophisticated, stain-fighting and wrinkle-resistant
properties with the combination of DuPont Dual Action Teflon®
fabric protector and HIGH IQ® Easycare fabric finish. Designed
especially for a woman’s physique, Medelita’s all-cotton women’s
lab coats repel and fight stains, while its machine washable fabric
maintains a wrinkle-free, professional finish.
“Female healthcare practitioners have worked hard to
get where they are in the medical industry, with women now constituting
a majority in certain medical specialties,” says Medelita
Founder Lara Manchik. “We believe that they
deserve a woman’s lab coat that works just as hard as they
do, and are extremely proud to be the first to design a flattering
women’s lab coat that is also functional. You can’t
see it or feel it, but the technology keeps our coats stain-free
and sharp, right out of the dryer.
“In
the medical field, image is as important as aptitude.”
As
a female emergency room Physician Assistant, Manchik’s own
experiences convinced her that the frumpy unisex garb of past
failed to convey clinical competence and professionalism. To outfit
her female colleagues with attire befitting their tireless efforts,
clinician-turned-entrepreneur, Manchik created Medelita
as a departure from the boxy doctor’s lab coats –
made for the male figure and representative of a time when men
dominated all clinical fields of medicine.
The
Medelita lab coat is designed to repel fluids, which
bead up and can be brushed off when spilled on the fabric, and
require fewer cleanings than ordinary lab coats. Thanks to the
Advanced Dual Action Teflon® fabric protector, the fabric
releases deeper stains during a typical laundering cycle and does
not require the expense of commercial cleaning services. Owners
of the Medelita lab coat spend less time cleaning, reduce the
use of environmental resources, and save money as they are not
frequently replacing permanently stained coats.
“Just
as athletes wear functional fabrics to enhance their performance
during competition, the long days that our clients work are a
true test of endurance,” says Manchik. “Moving
freely and feeling comfortable all day in a lab coat, while maintaining
a fresh, confident appearance, is very important to the conscientious
modern female clinician.”
The
Medelita lab coat relies on HIGH IQ® Easycare Plus
high-tech fabric finish to maintain a clean and professional look,
day after day. The high performance, low maintenance fabric emerges
from the dryer without wrinkles and resists the destructive effects
of cleaning cycles and everyday wear. In addition, the lab coat
maintains its original shape, without sacrificing a soft and smooth-to-the-touch
finish.
Made
from high-denier, 100-percent brushed cotton, Medelita
lab coats are designed specifically
for women with a focus on fit and function. The tailored lab coat
has a feminine shape with a rounded collar, hidden inside pocket,
traditional side slits, and French finish inside seams. The fluid-resistant
Medelita lab coat is available in sizes 0 to 20, with optional
custom embroidery.
In
addition to high quality lab coats, Medelita
provides a line of performance women’s healthcare apparel, including
clinician scrubs and nursing scrubs, which are available for purchase
at www.medelita.com.
About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare
professions present themselves at work by offering the highest
quality, best fitting, and most comfortable medical apparel available
including womans scrubs and womans labcoats. Medelita
caters to professional women who want their uniforms to embody
the poise and confidence already displayed from within. For more
information, visit our website at http://www.medelita.com
or call (877) 987-7979.
Web
Site: http://www.medelita.com
Contact
Details: Lara Manchik, Medelita, LLC
877.987.7979
lara@medelita.com
2010
