New Professional Fashions from Medelita
Released
on: November 19, 2008, 7:19 am
Press Release Author: Lara Manchik
Industry:
Apparel
& Fashion
Press
Release Summary: Opening Doors for Women’s Self-Expression
in the Workplace.
Press
Release Body: San Clemente, CA November 18th 2008 - Finally there
is a much-needed breath of fresh air in the design of womans scrubs and lab coats. Realizing that the style of this
important and standard uniform has gone virtually unchanged for
over 40 years, Physician Assistant Lara Manchik was
inspired by the extraordinary women working in healthcare to fill
this great need that has long been overlooked. Manchik along with
former Vera Wang designer Adrienne Catrina are
bringing a new look and utility updates that are helping women
find a balance between looking fashionable and presenting the
professional look that is necessary for the industry. The
Medelita line of clinician
scrubs and lab coats are incorporating femininity and style
in attractively tailored clinician wear that women will be excited
to wear to work.
The challenge set out before Manchik and Catrina was to help women
find a sense of self-expression and femininity in the scrubs and
lab coats that are so much a part of their everyday lives. Yet
allow them to fit in with the standards of a male dominated industry.
Many of the new Medelita designs include first-time
innovations for nursing scrubs
and lab coats that not only bring some stylish twists to the classic
design but will also make the lives of these medical professionals
much easier.
The look is stylish yet professional. The design improvements
made to the scrub tops include darting at the bust, tailored sleeves,
and tapered waist and hips that give women modern lines and an
attractive fit while keeping comfort in mind. The clinician pants
feature a contoured rise and a subtle bootleg that gives them
a slimming look. The attractive details and feminine colors, combine
both fashion and utility while meeting the industry requirements.
Medelita’s groundbreaking use of comfortable
and technologically advanced fabrics resist spills and stains,
and help women present a fresh and clean appearance.
These exciting new design improvements are going to change the
way women look medical scrubs and lab coats, as women working
in healthcare have been redefining their identity and femininity
in the work place. This fresh take on a familiar style is going
to give women the professional look tailored to the female figure
that they have been craving. With Lara Manchik’s years of
experience working in the ER, she knows women have been waiting
for the practical innovations, modern style and flattering fit
that will make life on the job easier and more comfortable.
About Medelita
Medelita is dedicated to the innovation of medical apparel and
are changing the way healthcare professionals dress. They are
the first makers of clinician scrubs and lab coats to use the revolutionary moisture-transferring
Dri-release® and bacteriostat FreshGuard® microblend technologies
by Optimer. These help keep women feeling fresh and the fabric
feeling clean with the demands of long hours and grueling shifts.
Made from 100% brushed cotton, hand-sewn in the U.S.A., the ultra-soft
Medelita lab coats use the Advanced Dual Action Teflon® fabric
protector developed by DuPont®. It resists wrinkling, repels liquid
spills, and their use of High IQ® Easycare Plus by Huntsman keeps
your professional wear looking new and freshly pressed longer.
Web
Site: http://www.medelita.com
Contact
Details: For more information or to interview Medelita, please
contact
lara@medelita.com or call 877-987-7979 or visit www.medelita.com
2009
