Superbreak expands overseas accommodation network
Released
on: November 21, 2008, 9:38 am
Press
Release Author: Superbreak
Industry:
Consumer
Services
Press
Release Summary: Superbreak has revealed plans to expand its overseas
accommodation network after achieving more than 100,000 bookings
onto its overseas accommodation programme through travel agents
in a year
Press
Release Body: Superbreak, the leading short break
holiday company, has announced plans to expand its overseas accommodation
network, after managing to book 100,000 travellers onto its overseas
accommodation programme in the last year. A new target of 115,000
has been set for the next 12 months, up to the end of September
2009.
Superbreak's
2008/09 programme features new destinations including Brisbane
in Australia, Auckland in New Zealand, Fez in Morocco and Palm
Springs and Washington DC in the United States. More than 300
new hotels and additional excursions are also included in the
programme.
The
new brochure from Superbreak
covers more than 1500 properties in 200 locations across both
short and long haul, including hotels
in Paris and hotels
in London. A further 300 properties will be available online
for agents to sell.
Almost
200 properties are new to Superbreak for 2008/09.
The mix of properties on offer is now 70% cities, including hotels
in Edinburgh, Prague, Rome and other popular European destinations
and the other 30% are beach properties, 25% of which are self
catering. All inclusive options are also to be offered.
Sales
director for Superbreak, Ian Mounser said: "As
an operator that has been working closely with agents for over
25 years, we definitely represent a strongly trusted supplier
of overseas accommodation in the current climate."
He
added: "This year we've concentrated hard on redefining
the mix of properties we offer and this is the second year that
we have combined both our beach and city products and we now feature
accommodation, excursions, transfers and attractions worldwide.
"With
78% of our overseas programme being three or four star properties,
we cater particularly well for the middle market looking for great
value."
About
Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays
Limited, the market leader for short breaks and hotels
in York and throughout the UK. Superbreak is part of Holiday
Break plc, a publicly quoted leisure company whose share price
can be found in most major UK newspapers, or at Holidaybreak.com.
Based
in York, England, Superbreak specialises in booking 2-5 star hotel
accommodation throughout Britain for the leisure traveller. Superbreak
holds allocations of rooms at all hotels and can make bookings
up to and on the day of departure.
Today
over 1.5 million customers enjoy short breaks from Superbreak
which include theatre breaks, theme park and attraction breaks
and luxury breaks
Web
Site: http://www.superbreak.com
Contact
Details: PR Contact:
Khalid Amin
Superbreak Mini Holidays
Eboracum Way
York
YO31 7RE
01904 436043
www.superbreak.com
2012
