Cdiscount selects bigmouthmedia to run search campaign
Released
on: December 23, 2008, 6:32 am
Press
Release Author: Bigmouthmedia
Industry:
Internet
& Online
Press
Release Summary: Cdiscount, France's largest e-commerce site,
has appointed bigmouthmedia to lead its search marketing strategy
for the launch of its UK operation
Press
Release Body: Cdiscount, the French online retailer
which opens for business in the UK this month, selected bigmouthmedia,
Europe's largest digital marketing agency, to run its search engine
optimisation (SEO) campaign following a competitive pitch.
Cdiscount
is launching with a range of aggressive offers it claims undercut
the competition by up to 50% and the company intends to challenge
the dominance of the British market's biggest e-commerce brands.
"The
credit crunch has created a real opportunity for online retailers.
Value for money is what really matters to consumers right now,
and our launch campaign will be led by a series of very strong
offers designed to challenge the established UK players on price,
service and quality," said Arfan Sabir, Online
Marketing Manager at Cdiscount UK.
"Bigmouthmedia's
international reputation, together with their proven track record
in the retail space, made them the natural choice of partner for
the crucial opening phase of our launch in the UK."
Three
times bigger than Amazon in its native France, Cdiscount
has a ten year European sales history with a product range spanning
fashion, furniture, home entertainment, electronics, gaming, computing
and IT, sport and more.
"We're
delighted to be working with Cdiscount at this
critical stage of their development. If anything, the current
economic climate has given fresh impetus to the online retail
sector, and this promises to be an exciting campaign,"
said Finlay Clark, Senior Retail Strategist at bigmouthmedia
UK.
About
Cdiscount:
Cdiscount is the one stop multi-specialist discount superstore
selling top quality brands up to 50% cheaper than the rest (Retail
Week June 2008). The Cdiscount range includes fashion, furniture,
home entertainment, electronics, gaming, computing and IT, sport
and leisure, quality wines and much more. The company prides itself
on quality, product range, price, service, delivery, after sales
support and offers customers interest free finance options on
orders over £75.
Cdiscount
was established in 1998 and is part of the Casino Group. With
more than 10,000 stores, the Casino group is one of the largest
global retail and distribution organisations. As a group, it consists
of companies such as Géant, Casino Supermarkets, Casino
Cafeteria, Monoprix and Franprix/Leaderprice.
About
bigmouthmedia:
Founded in 1997, bigmouthmedia are leaders in digital marketing,
with a team of over 200 staff across 13 offices in 10 countries
on 3 continents the company maximizes return and exposure for
major brands online through a variety of fully integrated digital
marketing channels: PPC and Search
engine optimisation, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
digital
marketing news to ensure clients are fully informed and aware
of all industry developments.
Web
Site: http://www.bigmouthmedia.com
Contact
Details: For further media information please contact
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
www.bigmouthmedia.com
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