Displaysense reports ravishing red to revive retail this Christmas
Released
on: December 12, 2008, 5:47 am
Press
Release Author: Displaysense
Industry:
Retail
Press
Release Summary: New research from Displaysense suggests that
using certain colours could boost Retail store performance and
increase product appeal this Christmas period
Press
Release Body: Following research from the University of Rochester
that indicated women wearing red are more appealing to men, further
research undertaken by Displaysense suggests that stores can influence
the shopping patterns of their customers simply by re-colouring
their shop fittings.
A
simple colour test undertaken by the retail display company indicated
that just under 70% of the participants were more drawn to a particular
colour across a vast range of everyday items.
Understanding
consumer buying patterns is particularly important for businesses
trying to boost sales this Christmas period as the looming recession
and increasing unemployment has placed fear in the minds of the
general consumer who are now looking to save rather than spend.
The
research undertaken by Displaysense highlights
some interesting consumer behaviour between certain colours and
potential spending patterns. For example 20% of participants suggested
that the use of brighter colours distracted their attention away
from products in a shop
display. In contrast, when red is used on shop displays and
fittings, men are more drawn to the products.
This
type of research is of great interest to retailers such as jewelers,
who could increase the chances of attracting the attention of
men who are shopping for Christmas presents for their wife, girlfriend
or partner by using red appropriately in their stores, such as
red counter top display
cases or shelving.
Although
the study of colours on the human psyche is not new, Displaysense
are looking to capitalise on this research by sourcing
a line of red products including mannequins and display
cabinets that would fit in well as we head towards the peak
Christmas period.
Red,
which is said to be the most emotionally intense of all the colours
has been known to cause various changes within our bodies, including
a faster heart beat, deeper breathing and a release of endorphins.
Displaysense believe this physical reaction by men to red will
lead to customers browsing for longer and spending more on products
placed upon these vibrant shop
fittings.
Displaysense
hope that retailers will be seeing red for the right reasons this
festive period, and, in terms of their bank balance, hope for
a Black Christmas.
Notes to editor:
Displaysense research included the opinions of 500 customers at
the start of September to the end of October 2008 asking a series
of questions, which forms the source for the various facts included
in this press release.
University
of Rochester study – “Psychological Study Reveals
That Red Enhances Men's Attraction to Women” – 28/10/08
About
Displaysense
Displaysense was established in September of 1978 as a manufacturer
of quality point of sale displays. Displaysense has a wealth of
experience in design and manufacturing and has been able to develop
an ever growing standard range of over 1500 displays. The range
is now hugely diverse including acrylic containers, display cabinets,
mannequins, modular shelving units, exhibition displays and business
card holders.
Displaysense
works with a large range of clients including, retailers (multiple
and independent), blue chip corporate clients, cafés, bars,
restaurants and night clubs, shop and office fitters, marketing
and promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and
NHS trusts, charities, schools and universities.
Web
Site: http://www.displaysense.co.uk
Contact
Details: For further information please contact:
Steve Whittle
Marketing Manager
Displaysense
Unit 5
Raynham Close
Bishop's Stortford
Hertfordshire
CM23 5PJ
UK
0845 2008139
www.displaysense.co.uk
2012
