The Carphone Warehouse launches phone Trade-In service
Released on: March 4, 2009, 6:36 am
Author: The Carphone Warehouse
Industry: Retail
The Carphone Warehouse has announced the launch of its
exclusive 'Trade-In Calculator' service which allows customers to
exchange their old mobile phones for cash when either upgrading to a
new handset, buying a new pay as you go handset, or taking out a new
contract.
For the first time, customers will be able to instantly find out the true value of
their old mobile phones and receive cash
in-store at one of over 800 stores nationwide. The model of the old mobile is
simply inputted into the 'Trade-In Calculator' operated by sales advisors, which
instantly generates an exchangeable figure of up to £200, dependent on the model of
the phone. This amount can then be directly redeemed by customers, or offset
against the cost of the upgraded handset and contract. The mobile phone trade in service is also available
online through The Carphone Warehouse site.
Being the first major high street retailer to offer such a scheme, The Carphone
Warehouse can reveal that two million people in the UK are due a mobile phone
upgrade, but are yet to take
full advantage of receiving a new phone. Consequently, an astonishing £10,000,000
of potential cash is going unclaimed by customers - money that could make a
noticeable difference to the bank balance amidst the current financial climate.
Utilising the 'Trade-In Calculator' takes the guesswork out of revealing how much
an old handset could be worth. The service works by checking the value of every
handset to make sure customers get as much as possible for their old phone. For
instance, a high-end handset such as the Nokia Arte would equate to a huge £200
cashback, while more popular handsets from last year such as the Nokia N95 or Sony
Ericsson K850i would still generate customers a valuable £115 and £45 respectively.
Andrew Harrison, UK CEO at The Carphone Warehouse said; "Customers are increasingly
looking for the best deal when upgrading their mobile phone contract. It's easy to
forget the value of your old phone and many end up in drawers gathering dust. Our
'Trade-In Calculator' takes the guesswork out of the true value when trade in your
old phone and gives an
instant cash 'thank you' to loyal and new customers."
-ENDS-
Notes to Editors
About The Carphone Warehouse
The Carphone Warehouse is the largest independent mobile phone retailer in the UK,
with over 820 stores nationwide
For further media information please contact:
Michelle Husain
PR contact
Freud Communications
55 Newman Street
London
W1T 3EB
020 3003 6434
www.carphonewarehouse.com
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