To help celebrate their 60 years of business, Hauser Furniture Stores turned to Creative Bube Tube, to create and launch a television campaign
Released on: March 31, 2009, 8:13 am
Author: Creative Bube Tube
Industry: Advertising
What does Queen Elizabeth II, Pope John Paul, and numerous
Canadian diplomats around the globe have in common?
If the name John Hauser doesn’t immediately come to mind, don’t worry, it’s not
exactly a household name. However, the name can be found in many households, not to
mention major airports and famous playgrounds including Disney World and Canada’s
Wonderland.
As a leading Canadian manufacturer of custom-designed commercial seating for fast
food restaurants, schools, hospitals, hotels, shopping centers, and government
facilities in Canada and around the world, this year marks the 60th anniversary for Hauser Industries a
division of John Hauser Ironworks Ltd.
“We’re so proud to not only be one of Canada’s leading furniture manufacturers, but
also one of the most recognized names in the world,” says Stephanie Hauser director
of Marketing. “We’ve worked hard over the years to build a reputation on quality and
craftsmanship, and of course, we owe it all to our founder.”
As a privately owned, third generation family business, the company was established
by John Hauser — an Austrian-trained fifth generation blacksmith — in 1949. And
from the company’s humble beginnings working out of a basement in Kitchener, they
now have 130,000 sq. foot production facility located in Waterloo, Ontario.
“The first big break for the company happened in 1953 when we obtained a North
American-wide contract to produce iron television stands. At that time, patio
furniture also became quite popular and that’s when production shifted from
ornamental fixtures to wrought iron furniture for residential and commercial use,”
says Ernie Hauser, President.
In the years that followed, the company partnered with approximately 200 retailers
across Canada, which carried the Hauser brand. However, in 1988 the company shifted
direction and emphasis was initiated toward company-controlled retail stores.
“This new initiative allowed our company to be in direct contact with the consumer
and their tastes and trends,” says Stephanie Hauser. “Currently we operate 9 patio
furniture stores across Ontario and Quebec, and are today recognized as the premier
name in outdoor furniture and contract furnishings.”
To help celebrate their 60 years of business, Hauser Furniture Stores turned to Creative
Bube Tube, a
Television Commercial Production Agency to create and launch a
television campaign. “The TV campaign will run all summer long in Ontario and
Quebec,” says Jenny Munford, Executive Producer at Creative Bube Tube. “The
campaign will definitely give them a competitive edge in the industry, and help
further promote brand recognition.”
To further promote their 60th Anniversary, Hauser will be giving away a 9 piece cast
aluminum patio suite worth $2650! Enter to win at www.HauserStores.com.
Contact Details: Creative Bube Tube - Television Commercial Production Agency
225 Main Street East, Suite 8
Milton, ON L9T 1N9
905 876 9229
www.creativebubetube.com
2009
