Edinburgh hotel reports increase in UK business
Released
on: April 24, 2009, 5:49 am
Author: Queensferry
Hotels
Industry: Travel
Concerned
tourism chiefs had hoped that the poor performance of the pound
in mainland Europe would encourage UK holidaymakers to stay at
home. The Best Western Bruntsfield Hotel in Edinburgh can confirm
this has indeed been the case. The hotel is delighted to report
a rise of 8% in UK leisure business for the first quarter of 2009.
Managing
Director, Russell Imrie said, “We are extremely pleased
by these results in a difficult trading environment. We have devoted
time and resources into Internet marketing and, because we are
confident of the quality of our hotel, we actively encourage guests
to review the hotel on customer review websites. An example of
this is the positive reviews on TripAdvisor resulting in The Bruntsfield
being ranked 10th out of 142 Edinburgh hotels listed on TripAdvisor.
There is no doubt this kind of exposure pays off.”
“In
addition, customers trust the Best Western brand and in times
of economic uncertainty, want a reliable mid-market product that
will give quality, excellent service and value for money. Our
membership of Best Western continues to be valuable with 55% of
our business coming through this channel.”
Holidaying
in the UK may be a popular choice for British residents this year
but it is also very attractive for Euro and Dollar customers for
whom it appears excellent value. The demand for
Edinburgh breaks (weekend breaks and city breaks) has also
increased and The Bruntsfield is pleased to report that overall
revenue is up 9% for the year ending 2009.
Another
area in which The Bruntsfield has been successful is its restaurant.
Traditionally hotels have difficulty encouraging guests to dine
‘at home’ and locals can be reluctant to use hotel
restaurants. Bisque Bar & Brasserie, adjacent to The Bruntsfield
and marketed separately, welcomes 25% of the hotel guests for
dinner and is popular with local clientele and visitors to the
Bruntsfield and Morningside areas.
Bisque
is quickly making a name for itself as a stylish Edinburgh
restaurant with all day menu offering fresh local produce,
in addition to Scottish inspired lunch and dinner menus. It also
provides a flexible option which is extremely popular and great
value for money.
The
Bruntsfield Hotel has 67 rooms, conference and wedding facilities.
It is five minutes from the city centre with its own parking.
Contact Details: Queensferry Hotels
69 Bruntsfield Place
Edinburgh EH10 4HH
Tel: + 44 (0) 131 622 8164
Fax: + 44 (0) 131 228 1884
Email : reservations@thebruntsfield.co.uk
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