LighterLife receives nomination for Franchisor of the Year Awards
Released
on: April 29, 2009, 3:07 am
Author: Heather Howell
Industry: Consumer-Services
LighterLife
has announced that it has been nominated for the British Franchise
Association (BFA) Franchisor of the Year Awards, in the Brand
Builder category.
The
nomination recognises the huge marketing effort that has been
a key focus for LighterLife over the last 12 months. LighterLife
has launched a wide range of marketing initiatives. These include
helping franchisees build brand awareness by providing them with
an extensive range of tools and materials as well as significant
financial support and comprehensive training. Combined with this
activity, LighterLife has also implemented a range of successful
TV, press and online campaigns.
Sara
Jamison, CEO at LighterLife commented: "We are delighted
to have been shortlisted for the Brand Builder Award. We see this
as recognition of the huge marketing and PR effort that has been
a main focus for LighterLife in the last 12 months. As a result
of significant investment in brand building initiatives we have
already seen a dramatic increase in direct referrals for our franchisees.
Winning this award would highlight the strength of our brand to
both existing and potential franchisees, and would be testament
to the hard work of everyone within our organisation."
Sharon
Barber became a qualified LighterLife Counsellor in 2008 and practices
in South Sheilds. Sharon commented on her decision to become a
LighterLife franchisee: "Whilst I was working for NatWest
I joined LighterLife to lose
weight. After successfully completing the programme I decided
to take on a LighterLife franchise. Being a LighterLife franchisee
is a great way to be self employed but still benefit from training,
advice and the marketing advantage of a nationally recognised
brand."
LighterLife
is a weight-loss and
weight-management programme for people who are one stone or more
overweight and with a body mass index of 25 or above.
-
ends -
About
LighterLife
LighterLife offers programmes specific to the obese and the overweight,
showing them how to lose
weight with the use of weight loss aids including nutritionally
complete soups, shakes and bars combined with specialised counselling
using cognitive behavioural therapy (CBT) and transactional analysis
(TA) techniques. Clients benefit not only from safe, fast weight
loss but they also learn the behavioural changes needed to
sustain it.
Founded
in 1996, the LighterLife Programme was developed by three of its
directors - Jackie Cox, Bar Hewlett and Rebecca Hunter. Over 100,000
people have successfully lost weight with LighterLife since 1996.
PR Contact:
Heather Howell
PR Executive
LighterLife
Cavendish House
Parkway
Harlow Business Park
Harlow
Essex
5QF CM19
01279 636998
www.lighterlife.com
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