Schillings announce latest conference programme
Released
on: April 14, 2009, 4:30 am
Author: Christopher Mills
Industry: Law
Schillings,
top UK law firm dedicated to protecting the reputations of international
corporations, brands and celebrities, has announced the new conference
programme for the upcoming 'PR, Communications and the Law - Annual
Briefing 2009' at the Paramount Club, Centre Point in London on
28th April.
The
event will take the form of a breakfast briefing and will cover
the subjects of what should drive communications strategies and
corporate
reputation management.
Joining
Rod Christie-Miller, Partner at Schillings, to help lead the briefing
will be Dr Kevin Money, Associate Professor at Henley Business
School and Director of The John Madejski Centre for Reputation.
Dr
Kevin Money will cover the subject of motivational drives and
organizational theories. An understanding of these drives (the
drive to acquire, learn, bond and protect) and how they may change
during times of economic uncertainty - can provide a competitive
edge to anyone shaping communications strategies.
Recent
research suggests that in an economic downturn, the drive to protect
is likely to assume greater importance in our lives, and Kevin
will explore how that drive is likely to be the biggest driver
of reputation.
Rod
will then take over to present a talk on the important subject
of reputation management. In the sphere of reputation management,
the unconscious drive to protect is borne out by the very real
threats that corporates now face.
Over
the coming year, the three key threats for people working in PR
and communications are liable to be:
- Responding to leaks and whistleblowers
- Tax gaps and the Board
- Protecting the corporate reputation during high-profile employment
disputes
Rod
will explain how despite these new threats, the potential to protect
reputations via a combined PR and legal approach is actually stronger
than ever.
The briefing will finish off with
a round of questions to the panel.
About
Schillings:
Schillings is one of Britain's top law firms dedicated to safeguarding
the reputations of international corporations, brands, celebrities
and high-profile business people. The firm's track-record in defamation,
privacy
and copyright cases, as well as commercial dispute
resolution is second to none.
Defamation,
privacy and copyright are at the heart of the firm's work, prompting
The Independent newspaper to call Schillings a "spectacularly
efficient media law firm."
Schillings
clients include supermodel Naomi Campbell, actress Nicole Kidman,
seven times Tour de France winner Lance Armstrong, premiership
footballer Wayne Rooney, Harry Potter author JK Rowling, pharmaceuticals
maker GlaxoSmithKline, steel maker Arcelor Mittal, the Harrods
Group and the London Stock Exchange.
Contact Details:
Schillings PR contact:
Christopher Mills
Business Director
Schillings
41 Bedford Square
London
WC1B 3HX
+44 (0)20 7034 9132
www.schillings.co.uk
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