GAME Puts EAs Gym In A Box To The Test
Released
on: May 29, 2009, 3:58 am
Author: GAME
Industry: Entertainment
The
latest fitness game, EA Sports Active, has now hit the shelves
at GAME. Before it was released, high street retailer GAME had
the chance to conduct an experiment to determine whether the game
is a real alternative to the gym. After a two week trial, GAME's
results show that regular high tempo EA Sports Active sessions
can have beneficial health and fitness effects, as within a week
the weight loss target of the experiment had been met.
Corrinne
Garstang, Online Content Manager at GAME, who engaged in the experiment
intensively for two weeks, commented "I think I represent
a large part of the population who want to incorporate exercise
into their lives, but simply don't have the time or money to join
a gym. With so many fitness titles on the market, EA Sports Active
really stood out because it had a more 'grown up' feel compared
to other titles on the market. And after months of feeling increasingly
unhappy about my burgeoning waistline I was desperate to see if
it really worked".
More
interactive than a fitness DVD and less cumbersome than home fitness
equipment, EA
Sports Active is the latest offering in the ever popular home
fitness genre, competing against existing popular titles such
as Wii Fit, My Fitness Coach and Jillian Michael's Fitness Ultimatum.
It offers a range of traditional cardio-vascular and targeted
exercises allowing users to experience the variety and challenge
of a gym workout in their own living room.
With
the number of overweight and obese people in the UK having increased
in recent years, the subject of affordable and accessible exercise
is one of growing importance. Corrine thinks fitness games like
EA Sports Active Challenge can help.
"I
don't think 'fitness gaming' is an alternative to the gym if you're
training for the London Marathon," said Corrinne, "but
if you're an ordinary person looking for a way to fit meaningful
exercise into your life then titles like EA Sports Active are
definitely the way to go."
Half
way through her two week EA
Sports Active Challenge Corrinne had already reached her two-week
weight loss target of 3lbs.
EA
Sports Active is available now on the Nintendo Wii and Corrinne's
EA Sports Active
Challenge blog can be followed
online.
About
GAME:
GAME is a specialist European retailer of PC and video games,
video consoles and related accessories. GAME caters for all formats,
including Xbox, Wii, PS3 and all the relevant accessories such
as the wii
nunchuk. GAME operates from over 1,300 stores, concessions
and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain,
Portugal, France and Australia. Together with online shopping
services, the company's aim is to be the destination of choice
for every consumer.
GAME
PR Contact:
Simon Soffe
Head of Investor Relations and Group Communications
Unity House
Telford Road
Basingstoke
Hampshire
RG21 6YJ
01256 784000
www.game.co.uk
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