LV= life insurance online customer experience score continues
to improve
Released
on: May 27, 2009, 4:03 am
Author: Edgar Forbes
Industry: Financial
LV=
has been recognised as one of the leading online life insurance
providers by independent customer experience benchmarker, Global
Reviews. The news comes hot on the heels of the launch of LV='s
redesigned website,
Against
13 competitors in the Q1 2009 online life
insurance provider category*, LV= came second for its overall
content, with a customer experience score of 57%. LV= topped the
study for its online claims information, and its life
insurance tips and advice section. LV= was ranked second for
the customer support and prospective customers categories.
Overall,
the LV= Customer Experience score was 57%, an increase of 4% from
Q4 2008, and 10% higher than the online life
insurance industry average.
LV=
ecommerce director Paul Wishman said: "We are delighted to
receive such positive external feedback about our website, particularly
after a major redesign and re-launch. Slick online purchasing
capability is increasingly important in today's financial services
marketplace and we are committed to continually developing content
and usability to enhance the overall online customer experience."
LV=
re-launched its website in March 2009. New features include a
'top tab' navigation system giving users 'one-click' access to
all products, and a financial advice tab which consumers can click
on to complete an online financial health check and book an appointment
with one of LV='s financial advisers.
– ends –
Notes to editors:
* Independent research company Global Review measured LV='s life
insurance website against more than 650 criteria across 34 categories,
interviewing more than 1,000 people to find out how they rated
the experience during Q1 2009.
About
LV=
LV= is a trademark of Liverpool Victoria Friendly Society Limited
(LVFS) and LV= is a trading style of the Liverpool Victoria group
of companies.
LV= employs more than 3,800 people, serves around 3.5 million
customers and members, and manages around £7bn on their
behalf. LV= is also the UK's largest friendly society (Association
of Friendly Societies Yearbook 2006/2007) and a leading mutual
financial services provider. LV='s services include car, travel,
pet and home insurance, financial advice and retirement plans.
LVFS
is authorised and regulated by the Financial Services Authority
and entered on the Financial Services Authority Register No. 110035.
LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address:
County Gates, Bournemouth BH1 2NF.
For further information please contact:
Edgar Forbes
Press Office
LV=
County Gates
Bournemouth
Dorset
BH1 2NF
01202 502 204
www.LV.com/lifeinsurance
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