LimeLife Gives Back By Launching “Apps For Good”
Women’s
Digital Media Company to Donate 10% of Best-Selling Mobile Game
Profits to Kiva
Released
on: May 22, 2009, 6:24 am
Author: LimeLife
Industry: Internet
& Online
Menlo
Park, CA -- May 21, 2009 -- LimeLife, the leading women’s
cross-platform digital media company, today launched the “Apps
for Good” campaign, contributing 10% of profits from its
popular Hollywood Hangman iPhone game within a one-month period
from May 21st to June 21st to Kiva.org, the micro-lending platform
that alleviates poverty one loan at a time. Available on Apple®
iTunes® for the iPhone and iPod Touch, Hollywood Hangman is
a best-selling game on mobile phones, and is one of the first
iPhone games to offer the social and multiplayer features enabled
by Facebook Connect and Multiplayer WiFi.
LimeLife
realizes the importance of giving back to non-profits such as
Kiva, which bolsters the opportunity for women in developing countries
to cultivate an income and achieve economic independence. By encouraging
consumers to download Hollywood Hangman, LimeLife will pave the
way for people like Amavi Akoete, a Togoan 35 year-old mother
of six to launch her jewelry-making business or Dulia Huanca,
a Peruvian 23 year-old mother to launch her fruit stand.
“Bridging
the gap between games and the developing world, LimeLife is excited
to launch its Apps for Good Campaign by promoting a fun activity
while creating a way for consumers to make a positive contribution
to the world,” says Kristin McDonnell, LimeLife CEO. “By
downloading Hollywood Hangman, consumers can help change the lives
of many, helping to alleviate poverty one small purchase at a
time.”
How consumers can participate
in the Apps for Good Campaign:
1.) Between today and June 21st, consumers can click on the following
link to purchase and download Hollywood Hangman for their iPhone
or iPod Touch: http://itunes.com/apps/hollywoodhangman
2.)
Consumers are encouraged to email, tweet, and update their social
networking status to let their friends know how they can download
Hollywood Hangman on their iPhone or iPod Touch
3.)
Consumers can use the Facebook Connect feature within the game
to ping their friends to join them in playing Hollywood Hangman
to support Kiva
4.)
Consumers can track the progress of LimeLife’s Apps for
Good Campaign by following the LimeLife iPhone Twitter feed at
http://twitter.com/LimeLifeiPhone
About
Hollywood Hangman
In a graphically rich gaming format, Hollywood Hangman combines
word puzzle fun with celebrity, movie, TV, and music trivia for
an exciting twist on the classic Hangman game. Players move up
in status, going from a “Hollywood Hopeful” to a “Celebrity
A-Lister”, by playing and solving Hangman word puzzles that
boast their knowledge of showbiz, celebrity gossip and music.
About LimeLife, Inc.
LimeLife, Inc., a Red Herring Global 100 company based in the
San Francisco Bay Area, is a digital media company focused on
the women’s market at the intersection of community, shopping,
and entertainment. LimeLife is dedicated to creating fresh and
smart experiences most relevant to 18-34 year old, media savvy
women across multiple digital platforms. LimeLife can be accessed
on the web at LimeLife.com
and via mobile at m.LimeLife.com. LimeLife’s premium mobile
content — games, wallpapers, text alerts and applications
— is available through the major US wireless carriers. LimeLife’s
MySnaps™ social shopping application and Hollywood Hangman
are available on the iPhone.
About
Kiva
Kiva’s mission is to connect people through lending for
the sake of alleviating poverty. Kiva is the world's first person-to-person
micro-lending website, empowering individuals to lend directly
to unique entrepreneurs around the globe. The people you see on
Kiva's site are real individuals in need of funding - not marketing
material. When people browse entrepreneurs' profiles on the site,
choose someone to lend to, and then make a loan, they are helping
a real person make great strides towards economic independence
and improve life for themselves, their family, and their community.
Throughout the course of the loan (usually 6-12 months), a lender
will receive email journal updates and track repayments.
Contact Details: Kristin McDonnell, CEO
LimeLife, Inc.
650-292-5150
kristin@LimeLife.com
2012
