Reed Learning Introduce The Only Search Marketing Courses In The
Uk Accredited By Google
Released
on: May 29, 2009, 3:48 am
Author: Reed
Learning
Industry: Education
For
the first time Google has partnered with a training provider to
help teach marketing executives how to get the most from the Google
marketing applications.
With
the launch of Reed Learning’s Google Marketing Academy,
marketers in the UK have been given a comprehensive range of search
marketing courses, that not only cover the core disciplines of
Google AdWords, Google Analytics and Search Engine Optimisation
but are accredited by the search engine giant themselves ensuring
that the course content is not only up to date and relevant, but
will help marketers, web developers or SME owners to get the most
from their online marketing spend.
Dan
Cobley, Marketing Director at Google said “Reed Learning’s
Google Marketing Academy is the first of its kind in the UK. We’re
delighted to endorse these programmes as effective, best-practice
learning in the essentials of search marketing.”
In
the current economic slowdown, many businesses are looking to
maximise the return from their marketing budget. As “the
UK is the world’s most developed market for online commerce,
with 17p in every £1 spent online” (e-Retail Sales
Index, July 2008) coupled with the ability to see the complete
Return on Investment from digital marketing activities, unlike
many other marketing methods, online marketing offers an attractive
proposition to savvy businesses.
Reed
Learning is offering a range of online marketing courses for both
beginners and advanced marketers. The Google AdWords training
will help teach businesses how to create and maintain effective
Pay Per Click accounts, Google Analytics Training will teach marketers
how to make websites work harder and how to analyse a website’s
online presence, whilst the Search Engine Optimisation training
will help businesses maximise their online exposure in the natural
search engine results pages.
Alex
Fenn, Marketing Director, at Reed Learning said: "We're delighted
to be able to add the Reed Learning Google Marketing Academy to
our course portfolio. In our research, 71% of marketing professionals
saw Google AdWords as an important tool for increasing return
and reducing spend. With so many organisations feeling the pinch
this year, one of these courses will be a valuable and timely
investment."
Visit
us online or call 0800 132 448 to find out more about Reed Learning’s
Google training courses.
If you would like further information please contact:
Louise Ogle - Marketing Manager
- Reed Learning – Tel #44 (0)20 7520 5100
2012
