NS&I named as first Government organisation to be set up with
Sustainable Mail
Released
on: June 30, 2009, 5:02 am
Author: NS &
I
Industry: Financial
National
Savings and Investments (NS&I), the government-backed savings
provider, is delighted to be named as the first customer within
the Government to meet Sustainable Mail™ environmental standards.
Sustainable Mail™ has been designed by Royal Mail to help
businesses increase the use of environmentally-friendly materials
in mailings, while reducing the amount of mail in the waste stream.
With almost 27 million customers, NS&I regularly uses direct
mail to communicate with customers. The new service will help
the financial provider minimise the environmental impact of its
direct mail campaigns. Another benefit of signing up to the Royal
Mail's new bulk mail service is a lower price tariff.
Tim Mack, Head of Marketing and Communications at NS&I,
stated: "We welcomed and encouraged Royal Mail's development
of Sustainable Mail(tm) and are proud to meet the criteria and
pleased to save money on postage costs."
To qualify for the Sustainable Mail™ product, mailers must
meet one or both of the specification requirements - entry level,
where prices of up to 2% below normal Mailsort tariffs are available,
or intermediate level where this increases to 4.7%.
Matthew Neilson, Head of Environmental Solutions at Royal Mail,
said: "There has been tremendous interest in the Sustainable
Mail™ service and we are delighted to name NS&I as the
first Government organisation to use this service for their direct
mail campaigns."
Sustainable Mail™, along with the Responsible Mail™
product offered by Royal Mail's Wholesale division, are the first
services available that are consistent with the forthcoming BSI
standard for Environmental Performance for Direct Marketing. The
standard, PAS 2020, was announced in January with the backing
of Royal Mail as well the Direct Marketing Association, Acxiom
and advertising organisation ISBA.
NS&I produces all its direct marketing material in association
with integrated agency Kitcatt Nohr Alexander Shaw. The agency
was appointed in January 2008 to provide direct marketing and
direct response services. NS&I expects to post its first direct
mailings using the Sustainable Mail™ product in July 2009.
ENDS
Notes to Editors
About National Savings
and Investments
NS&I is one of the UK's largest financial providers with almost
27 million customers and over £94 billion invested. It is
best known for Premium
Bonds, but also offers Inflation-Beating Savings, Guaranteed
Equity Bonds and Children's Bonus Bonds in its range. All
products offer 100% security, because NS&I is backed by HM
Treasury.
ISDN for interviews: 020 7602 4522
Out of hours: All numbers above diverted to staff mobile phones.
Images of Tim Mack are available on request.
NS&I
PR contact:
Gill Stephens
National Savings and Investments
375 Kensington High Street
London
W14 8SD
020 7348 93449
www.nsandi.com
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