Tesco Mobile wins Credit Crunch Award at Mobile Industry Awards
Released
on: June 15, 2009, 4:55 am
Author: Tesco
Mobile
Industry: Telecommunications
The
steady rise of Tesco Mobile as a mobile player took another leap
forward by winning the coveted "Credit Crunch Award"
at the recent Mobile Industry Awards for the brand’s Triple
Your Credit tariff.
The
award was for the company that had delivered best value to customers
in the current economic climate, and was judged on three criteria:
most outstanding value; value that resonates with customers; and
clear communication. Tesco Mobile beat off competition from Virgin
Mobile, T-Mobile, Carphone Warehouse, Lebara Mobile, and Lycamobile
who were all nominated in the category.
As
well as a bigger range of products and in-store marketing, Tesco
has offered promotions and deals that have taken the market by
storm. In particular, the Pay
As You Go deal that won the Mobile Industry Award was Tesco’s
top-up £15, which was tripled to give £45 worth of
credit. Similar top-up promotions turned £10 into £20,
and £20 into £60.
The
judges felt there was imagination behind the mobile
phone deals, going beyond simply cutting prices. "For
me, this is customer insight turned into a deal built around value,"
said one judge. Another judge said: "It is so simple to understand,
and especially with so many offers available, this is something
that immediately pulls me in".
The
judges believed "triple your credit" was a simple concise,
yet powerful tagline. "It is interesting that the attraction
is the offer, rather than the price they are offering it at. That’s
quite different in the current market," said one judge.
The
award win comes on the back of May’s announcement that Tesco
Mobile topped the prestigious mobile satisfaction survey from
Which? Magazine for the fourth year in a row, beating all other
leading networks in the process.
A
Tesco Telecoms spokesperson said: "This is an excellent achievement
by the whole team, of which we should all be every proud. It goes
to show what can happen when we put excellent customer insight
together with fantastic execution."
- ENDS -
EDITOR’S NOTES
About
Tesco Mobile:
Tesco Mobile is a 50:50 joint venture between Tesco and O2. The
company sells exclusively Tesco Mobile branded services in Tesco
stores, online and through Tesco Direct, across the UK using O2’s
technology and network. The service gives Tesco Mobile customers
value, simplicity and choice, offering them simple, great value
tariffs with rewards such as free credit, free sim
cards and Clubcard points. Tesco Mobile has been voted as
the number one mobile network for customer satisfaction by Which
Magazine (May 09).
For further information please contact:
Joanna Kinloch
Tesco Mobile
Cirrus A
Shire Business Park
Welwyn Garden City
AL7 IAB
07770 435 943
www.tesco.com
2012
