The Children's Mutual Reveals Dads Are Kids' Number One Heroes
Released
on: June 19, 2009, 8:35 am
Author: The
Childrens Mutual
Industry: Financial
Leading
Child Trust Fund (CTF) provider, The Children's Mutual, has revealed
that Dads are their children's number one heroes, fighting off
stiff competition from super heroes, fairy tale princesses, alien
fighters, cartoon explorers and world footballer of the year,
Ronaldo. This new research from The Children's Mutual has been
released to mark Father's Day.
The
company spoke to 1,000 of its customers to find out who their
children most admired and see how aspirations change over time.
For five and six-year-olds, Dad topped the poll for both girls
and boys. Mums also fared well, being runner up in the hero stakes
for girls and finishing fifth for boys - well ahead of Superman
and Batman.
Both
Grandma and Granddad also feature in the children's top 10 hero
list, with Grandma finishing 10th for girls and Granddad securing
ninth spot for the boys, demonstrating the importance of the extended
family for today's young children.
Tony
Anderson, Marketing Director at The Children's Mutual, said: "Being
a great dad can feel like a superhuman challenge and it's wonderful
that today's five and six-year-olds can see past the special effects
and costumes frequently found in children's popular fiction to
appreciate their own home grown hero - Dad".
"Every
dad wants to do the best they can for their children and one small
part of this is planning for their futures - particularly if they
are not going to automatically come into a Bruce Wayne sized inheritance.
This is where we hope we can help. By saving money regularly into
a Child Trust Fund,
families can give their children a financial head start in life
- by saving £24 a month into their CTF
account from birth, the fund could be worth £9,700 by
the time they turn 18. This increases to a potential £37,000
if the maximum £100 a month is invested - an enormous help
towards covering university fees or paying for the deposit on
a first home."
For
further information visit The
Children's Mutual.
- ENDS -
Notes to editors:
The findings come from The Children's Mutual's annual 'What I
want to Be When I Grow Up' research. Parents of 1,000 children
aged five and six were interviewed in 2006 and 2007 to track how
their aspirations change over time.
Future
projected values quoted based on investing £24 or £100
a month (plus £250 government vouchers at birth and age
7) for 18 years in a stakeholder CTF account. Assumed investment
return of 7% a year, with charges of 1.5% of the CTF account value
each year. Projected values cannot be guaranteed as shares can
go up or down. Final payout could be more or less than this.
About
The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help family and friends
fulfil their hopes for today's children. The Children's Mutual
is now the choice of 1 in 4 parents for their child's Child Trust
Fund, looking after more than 650,000 CTF accounts. The Children's
Mutual made a significant contribution to the Government's Child
Trust Fund consultation process and has won the The Moneyfacts
Award for Best
Child Trust Fund Provider every year since its 2006 launch.
The
Children's Mutual is widely recognised by the business community
and press as the industry expert, with financial institutions
and family-focused high street retailers including ASDA, Boots,
The Co operative, Lloyds TSB, Mothercare and regional bank and
building societies across the UK choosing The Children's Mutual's
as their CTF
partner.
Contact Details:
PR Contact:
Katie Donlan
Senior Account Executive
Consolidated PR
22 Endell Street
London
WC2H 9AD
020 7781 2376
www.thechildrensmutual.co.uk
2012
