Topman Launches New Designer White T-Shirt Project
Released
on: June 02, 2009, 10:06 am
Author: Gemma Boner
Industry: Consumer
Services
Topman
has launched the fourth in a series of projects which invites
a handful of designers to create their ideal version of a staple
wardrobe piece. This season sees the humble white T-shirt reworked
by designers Richard Chai, Phillip Lim, Christopher Shannon, Juun
J, JW Anderson and Henry Holland alongside the in-house Topman
design team.
Both
JW Anderson and Christopher Shannon have shown their designs with
Topman previously through the MAN partnership with Fashion East
which started eight seasons ago.
JW
Anderson presented designs as part of MAN AW09 and is widely being
hailed as one to watch. His design uses an eclectic mix of details:
a long raglan sleeve finished with a shirt cuff, split shoulder
button detail and a scoop back hem. The overall look is reminiscent
of a traditional shirt.
Christopher
Shannon has twice shown as part of MAN and is renowned for re-working
sportswear. For the latest project, Shannon has designed a T-shirt
using his trademark all-over print design. This design is available
in two colourways; one a tonal white-on-white print and the other
a black-on-white contrast print.
MAN
has been the only on-schedule menswear show for a number of years
and was the catalyst to this year's successful AW09 dedicated
menswear day. MAN enables a handful of young designers to show
their collections during London Fashion Week.
US
designer, Phillip Lim, has taken his inspiration for the latest
project from Asia, using origami style folded pleats to create
a bib front T-shirt design, a leisurewear piece that has transpired
from a tailored shirt design.
New
York based designer, Richard Chai, has gained a cult following
as part of the new wave of American menswear designers. Chai has
kept his T-shirt design simple using asymmetrical patchwork shapes
to create a simple yet effective design.
Originally
from Korea Juun J made his debut in 2007 at Paris Fashion Week,
now he is a regular on their schedule. Juun J has produced a poncho
style oversized hooded T-shirt design to create a distinctive
streetwear feel.
Henry
Holland, who is famed for his tongue in cheek slogan T-shirts
has this time gone for a simple approach by producing a straightforward
monochromatic T-shirt with a contrast 'H' appliqué which
is complimented by a square neckline.
This time Topman Design has produced two design options to meet
the project brief. The first is a boxy oversized T-shirt with
a non-functional oversized pocket design. The second is a double
layered T-shirt composed of two varying neck lines with a tubular
folded hem.
The
full range of white T-shirts
from the new project are being made available from the flagship
Topman in Oxford Circus London and New York stores as well as
online at topman.com. The range will also be available in New
York, Sweden, Japan, Russia, Singapore, and Thailand.
About
Topman:
Topman offers the latest in mens fashion, encompassing mens shorts,
mens
printed T-shirts, retro
T-shirts and a range of styles to suit every shopper. Topman's
extensive mens clothing
collection embraces everything from the latest fashion trends
to classic pieces, and extends to mens shoes, accessories, mens
underwear and formal wear. Topman also provide the simplest way
to search for and buy mens clothing, placing it among the leading
fashion retailers in the UK market today.
For all press enquiries please contact:
Gemma Boner
Colegrave House
70 Berners Street
London
W1T 3NL
0207 291 2601
www.topman.com
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