Autoquake.com Reveals Black As The UK’s Most Popular Car
Colour
Released
on: July 30, 2009, 8:08 am
Author: Max Peile
Industry: Automotive
Autoquake.com
has revealed that black is currently the most popular colour for
used cars among shoppers with the online used car retailer. Following
usability improvements to the site, visitors have been able to
search for used cars by colour for almost a month and of those
who used this facility the majority looked for black.
With
an average of 1000 cars for
sale and 10,000 visitors per day, only slightly less than
two thirds (65.9%) of searches were for a black vehicle. That's
nearly six times as many who searched for silver (11.5%), usually
reckoned to be the most popular colour among
second-hand car buyers.
Superstition
seems to have played a part in many shoppers’ preferences.
Green is often said to be an unlucky colour for a car. Just 0.09%
of Autoquake.com’s used car buyers looked for a green machine.
Other
colours were way down Autoquake.com buyers' wish list. Red polled
just 6.6%, only just ahead of grey on 5.7%. Blue was preferred
by just 5.3% of shoppers.
One
colour that used
car buyers usually avoid is white, but with iPods and other
upmarket consumer goods making white more fashionable nearly one
in 20 shoppers searched for a white car.
It
might seem like a matter of personal taste, but there’s
more to choosing the colour of a car than just picking a favourite
shade. It pays for buyers to choose wisely if they want to maximise
the value of their car. Although second in the eyes of Autoquake.com's
website users, silver is usually reckoned to be the safest colour
for solid resale values. Perhaps it's not everyone's favourite,
but it's smart, understated and won't frighten many buyers off.
Just as importantly, it's not a fashionable, up-to-the-minute
colour, which might look great on the driveway today but seem
naff in three or four years.
Red
seems to be the big loser at the moment. The searches made by
Autoquake.com users reinforce
other recent surveys which have shown that red is less popular
than it was in the '80s and '90s.
The
trend seems to be to move away from vivid, in-your-face colour
choices to something more sober, perhaps reflecting the desire
to consume less conspicuously in difficult economic times. This
could also help to explain the popularity of grey, the favoured
choice of more than 1-in-20 Autoquake.com users.
About
Autoquake.com
Autoquake.com is the UK's largest online car retailer. Founded
in 2005 with the goal to provide a better used car buying experience,
Autoquake.com currently helps around 1000 buyers a month.
Cars
for sale in Autoquake.com's virtual showroom are displayed with
descriptions including 40 high quality digital pictures. All cars
go through a 141 point inspection and come with a 100% money back
guarantee. Car finance,
warranty, insurance and delivery are supplementary options that
buyers can benefit from.
PR Contact:
Max Peile
Winchester House
259-269 Old Marylebone Road
London
NW1 5RA
020 7170 4137
www.autoquake.com
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