British Airways Offers New Executive Club Incentives
Released
on: September 14, 2009, 4:59 am
Author: British Airways
Industry: Travel
For
the first time, British Airways is offering customers flying on
discount economy tickets the opportunity to earn Executive Club
tier points to help them ascend the blue, silver and gold ranks
of the airline's loyalty scheme.
The
permanent change to the Executive Club follows a successful trial
after members said such an improvement would be top of their wish
list.
Ian
Romanis, British Airways' head of loyalty, said: "We've been
listening to our members and rolling out a host of new benefits
for the British Airways Executive Club. This is the latest initiative
and our customers tell us they're delighted we've made this change.
It brings real value to members, allowing them to either move
more easily up the tiers, or simply maintain their status, regardless
of the type of ticket they're on".
The
changes mean that Silver and Gold Executive Club members will
find it simpler to maintain their status and the benefits associated
with them, including access to 150 lounges worldwide, including
British Airways' £60 million Galleries lounge complex at
Terminal 5.
Customers
in Euro Traveller (shorthaul economy) will receive five tier points
while those in World Traveller (longhaul economy) will receive
15 tier points with every booking.
Other
recent enhancements to the BA
Executive Club scheme include the ability for Gold Card holders
to book any route, cabin or date for double the cost of the standard
redemption rate, provided they book 30 days or more in advance,
and the capicity for blue members can make it to Silver, and Silvers
can maintain their status by taking 50
flights.
No
points are needed to become a blue member but 600 points or 50
flights with the airline
are needed to become a silver member and then 1500 points are
needed to be a gold member.
About
British Airways / British Airways Holidays Ltd
British Airways Holidays Ltd. is a fully owned subsidiary of British
Airways plc, which offers a range of destinations, hotels, car
rental and experiences. With many money-saving special offers
available; and the security of travelling with British Airways,
British Airways Holidays Ltd can add peace of mind to holiday
plans. Working very closely with colleagues at British Airways,
British Airways Holidays constantly seeks to exceed customers'
expectations, both in terms of the value for money and quality
of the service provided.
About
the BA Executive Club
The British Airways Executive Club has four million members, 1.7m
of which are in the UK alone. Anyone who takes a BA flight can
join the scheme and collect BA Miles, which are redeemable on
flights and partner offers, as well as tier points which allow
them to climb the ranks of the scheme and accrue the additional
benefits associated with each level.
British
Airways / British Airways Holidays Ltd PR contact:
Katja Cooper
01293 722107
Astral Towers
Betts Way
London Road
Crawley
RH10 9XA
www.ba.com
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