Displaysense Break Down International Communications Barriers
Released
on: September 15, 2009, 7:18 am
Author: Displaysense
Industry: Retail
Displaysense
has been carrying out big changes to its European online advertising
campaigns in order to meet the demands of its international customers
to ensure they are being sent through appropriate pages and products.
According
to Displaysense, the UK's leading supplier of display
cabinets and mannequins,
many companies are not tackling all of the issues surrounding
international language barriers and could be missing out on business
as a result.
Due
to the success of the company's European website Displaysense.com,
Displaysense has been bombarded over recent months with more and
more seemingly unusual enquiries for products, which has largely
been due to poor translation and misunderstanding of products
and their purpose.
The
company's sales team has faced strange requests over the past
year, including a customer from France searching for a 'naked
female model', when they meant mannequin, and a lady from Germany
enquiring "if your Fach came with screws", with 'Fach'
meaning 'shelf' in German. They have also dealt with partial translations
from European customers, such as the Polish customer who was looking
for some cack stands, when they meant cake
stands.
In
order to better service their international customers and avoid
further embarrassment to the Displaysense sales team, keyword
translations are to be added to the website's search tool. As
in the example of the shelving
unit, the search tool will direct foreign users who use such
phrases or words to the correct product and provide the facility
to pay in Euros rather than sterling.
Steve
Whittle, the marketing manager at Displaysense commented: "This
is only the start of our international "driving business
forward" campaign, where we shall aim to optimise our European
site to offer the best in customer search results and the products
put before them. Eventually we would hope to offer domain specific
sites that are fully translated, but that is some time off yet."
With
changes in global trade impacting upon all forms of businesses
on a day to day basis, Displaysense has recognised that it is
now more important than ever to ensure that communication barriers
are broken down and businesses focus their strategies upon the
wider world.
About
Displaysense:
Displaysense was established in September of 1978 as a manufacturer
of quality point of sale displays. Displaysense has a wealth of
experience in design and manufacturing and has been able to develop
an ever growing standard range of over 5,000 displays for retail,
exhibitions, office and home. The range is now hugely diverse
including literature displays, display cabinets, mannequins, office
displays, exhibition stands, catering supplies and even items
for the home.
Displaysense
works with a large range of clients including, retailers (multiple
and independent), blue chip corporate clients, cafés, bars,
restaurants and night clubs, shop and office fitters, marketing
and promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and
NHS trusts, charities, schools and universities and even home
consumers.
For
further information please contact:
Steve Whittle
Marketing Manager
Displaysense
Rye Street
Bishop's Stortford
Hertfordshire
CM23 2HG
UK
0845 2008139
www.displaysense.co.uk
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