Ernest Jones Has Announced The Launch Of The Boho Soho Jewellery
Collection
Released
on: September 29, 2009, 6:31 am
Author: Ernest Jones
Industry: Retail
Ernest
Jones, the diamond and watch specialist has announced the launch
of its latest range with the Boho Soho charm jewellery collection.
With a combination of modern designs and a bohemian feel, the
new Boho Soho range is a stunning complement to this winter's
fashions, offering a stylish and edgy look for consumers.
According
to the Boho Soho team, the concepts and designs of this collection
are born out of passion and have been created by a team of individuals,
craftsmen, dreamers and designers. The collection consists of
five capsule lines which are firmly aimed at the 20 something
professional. Boho
Soho jewellery is for women who know their own style and have
an eye for fashion.
Perfect
for any occasion, each of the new Boho Soho jewellery pieces carries
a silver hallmark and features Boho Soho's own logo, creating
a unique brand and feel to each item. The Boho Soho collection
features a wide range of charms
from star sign charms, through to cake charms for birthdays, postcards,
caged hearts and champagne celebration charms.
The
new Boho Soho designs
offer five key lines to choose from. The 'Artisan' line which
features fabulously heavy day wear jewellery. 'Minarette' adds
glamorous crystals to a more substantial look and feel. The 'Volute'
range has a caged back design and an elliptical shape and is made
up of two pieces that chime together when worn.
The
'Dilletante' range, on the other hand, would seem to have been
designed exclusively for those with romantic intentions as it
features love hearts encased in a heavy disc while the 'Mouchette'
collection combines silver and seed shapes to give a silver waterfall
effect.
Fashionable
and stylish with a classic twist, the Boho Soho jewellery collection
at Ernest Jones promises to be this winter's coolest collection.
About
Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores
and a retail website. Celebrating its 60th Anniversary this year,
Ernest Jones offers a wide range of leading brand watches and
high quality jewellery and engagement
rings. Ernest Jones also has a stunning selection of gifts
for all occasions. Ernest Jones is part of Signet Jewellers Limited,
the world's largest specialist retail jeweller.
Contact
Details:
Tim Lundberg
Copywriter E-Commerce Marketing
Ernest Jones
Imperial Place
3 Maxwell Road
Borehamwood
Herts
WD6 1JN
0208 207 8312
www.ernestjones.co.uk
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