Europcar Announces Green Partnership with Fiat
Released
on: September 1, 2009, 6:46 am
Author: Europcar
Industry: Automotive
Europcar,
European car rental firm, has partnered with Fiat to add a new
range of eco-friendly cars to their car rental fleet.
The
new Fiat models offered by Europcar include the eco-friendly Punto,
Grand Punto, Idea, 500, Panda, Qubo and Bravo.
Speaking
about Europcar's decision to partner with Fiat, Global Marketing
Director Jehan de Thè described how the company's drive
to be more eco-friendly meant that Fiat who are currently "the
best-selling brand ranked by volumes-weighted average CO2 emissions"
was the ideal choice for Europcar.
Greener
car
rental solutions have become particularly important for the
Europcar Group in recent years. In 2008, Europcar became the first
European car hire company to be honoured with the Green Charter,
an honour bestowed by Bureau Veritas in recognition of the company's
green initiatives.
De
Thè commented: "Europcar is pioneering an eco-friendly
approach to car rental through a number of ground-breaking initiatives.
In particular, Europcar undertakes to offer to its customers a
vehicle fleet with the minimum possible impact on the environment."
Alongside
the alliance with Fiat, Europcar has taken other notable steps
to reach environmentally-conscious consumers. Europcar's website
now offers customers the ability to assess and compare the average
CO2 emissions for each car group within the fleet before deciding
to book
car hire with Europcar.
The
new Fiat car rental range currently includes some of the most
eco-friendly
car rental options on the Europcar website. The Fiat 500 and
Fiat Panda for example offer 110/km CO2 and 113/km CO2 respectively,
while other models such as the Fiat Idea and Grand Punto emit
less than 120g/km CO2.
As
Europcar continues to take the necessary steps to improve the
company's green credentials, alliances with companies like Fiat
are - according to de Thè - "strategic in achieving
this".
About
Europcar:
Owned by French private equity firm Eurazeo, Europcar is the European
leader in passenger car and light utility vehicle rentals. The
company serves business and leisure customers throughout Europe,
Africa, the Middle East, Latin America and Asia-Pacific. Excluding
franchise operations, in 2007 Europcar signed more than 10 million
rental contracts, with 7,700 employees and a fleet exceeding 215,000
vehicles. In September 2008, Europcar and U.S. market leader Enterprise
Rent a Car joined forces in a strategic alliance to form the world's
largest car rental network, with more than 1.2 million vehicles
and 13,000 locations in 162 countries.
Europcar
PR contact:
Dominic Dennis
HSL
Churcham House
1 Bridgeman Road
Teddington
Middlesex
TW11 9AJ
Tel: 020 8977 9132
Fax: 020 8977 5200
www.europcar.co.uk
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