Released
on: September 4, 2009, 7:08 am
Author: BT Business
Industry: Internet & Online
BT
Business and Google today announced an agreement to offer digital marketing
services to small businesses. The alliance will involve BT Business becoming
a Google AdWords™ Authorised Reseller.
Small businesses can now access Google's base of millions of UK users and receive
professional, full-service AdWords account management, from account setup and
activation to ongoing campaign monitoring and optimisation, through BT
Business.
More than one million businesses already served by BT Business, including the
350,000 members of BT Tradespace,
will benefit from the agreement.
"Small businesses are looking to the internet to compete and grow in these tough economic times," said Bill Murphy, managing director at BT Business. "Our own research across 700,000 small business websites shows that the majority need help to optimise search and effectively use search engine marketing. They don't often have the skills internally to manage this and need affordable services and support. Working with Google AdWords will enable us to help smaller companies promote themselves and engage with customers, partners and suppliers online as well as larger businesses."
The addition of the Google AdWords online advertising platform means BT Business can now offer customers a complete range of digital marketing services to help them promote their businesses effectively on the Web. From setting up a website and managing an online marketing campaign to ensuring they can effectively extend their business relationships through customer management tools and business social networking profiles such as BT Tradespace and other business applications.
Matt Brittin, Managing Director at Google UK & Ireland said: "Many businesses already use Google AdWords to reach new customers locally, across the UK and across the world. BT Business can now offer targeted, accountable and cost effective AdWords advertising to more than a million small businesses in the UK. We look forward to working with BT to help more small businesses get the most out of the online opportunity."
-ends-
For
further information:
Enquiries about this news release should be made to the BT Group Newsroom on
its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369.
About
BT
BT is one of the world’s leading providers of communications solutions
and services operating in 170 countries. Its principal activities include the
provision of networked IT services globally; local, national and international
telecommunications services to our customers for use at home, at work and on
the move; broadband and internet products and services and converged fixed/mobile
products and services. BT consists principally of four lines of business: BT
Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2009, BT Group’s revenue was £21,390 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
About
BT Business
BT Business understands the challenges that businesses face in the current climate,
and supports cost control, improved productivity and winning business with technology
including business broadband & internet, domain
names and web
hosting packages, IT support and mobile
services including BlackBerry.
PR
Contact:
Kina Kara
BT Group Newsroom
BT Centre
81 Newgate Street
London
EC1A 7AJ
020 7356 5369
www.bt.com/newscentre