Base London launches online ‘Guide To Buying For Your Man’
Released
on: October 20, 2009, 4:29 am
Author: Base London
Industry: Retail
Men's
footwear brand Base London has indentified that buying Christmas
presents for a man can be a real struggle for female shoppers.
To counter the awkwardness that comes from the exchange of unwanted
presents, Base London has launched an online guide to help women
buy the perfect shoes for their man.
The
definitive guide for the woman who needs a little help getting
the right gift in the right size, Base London’s online Guide
to Buying For Your Man, will provide the perfect footwear solution,
whether he occupies his weekend on the terrace cheering on his
team, chilling out with his mates playing on a games console or
being a socialite about town's hottest venues.
After
three simple steps to determine the man in question's style, interests
and needs, Base London will suggest a selection of formal, semi
formal and casual
shoes or boots to match the man's desires for gifts this Christmas,
leaving the shopper with the simple task of picking from a select
group of men's shoes.
Base
London's Men's
Shoes Guide - Guide to Buying For Your Man - can be found
online at www.baselondon.com
from Thursday 15 October 2009.
Base
London can guarantee delivery in time for Christmas day, as long
as the products are ordered online by noon on Tuesday 22 December.
About
Base London
Base London was founded in 1995 after a niche was spotted in the
market - branded men's
formal shoes for the high street. Previously consumers had
the choice of own label or exclusive designer names with nothing
in between.
The
Base London Brand was launched at around the same time as the
lads' mags hit the shelves for the first time. These provided
the perfect platform to talk directly to the target audience.
Keeping
in line with consumer needs, the footwear range was expanded to
include more casual styles. Base London rapidly earned an excellent
reputation for high quality, affordable men's designer shoes and
remains market leader in this arena.
Base
London has received public commendation in the form of numerous
finalist nominations in the Footwear Brand of the Year category
of the FHM/Drapers Footwear Brand Awards. The company has actually
gone on to win the award three times - more than any other fashion
brand has achieved.
For
further information on Base London or this press release please
contact:
Pete Winkworth
Base London Ltd
4/6 Buckingham Court
Rectory Lane
Loughton
Essex
IG10 2QZ
0208 532 5421
www.baselondon.com
2012
