Tesco Sign Elen Rivas To Diamond Boutique For Her First Ever Lingerie Campaign
Released
on: December 01, 2009, 1:17 pm
Author: Tesco
Industry: Retail
Tesco Clothing has signed Elen Rivas, the Spanish former
fiancée of Frank Lampard, the Chelsea and England football star, to
help show off the latest collection from Diamond Boutique, the luxury
lingerie range available exclusively from 169 Tesco stores.
The 34 year old mother-of-two, who appears in a Spanish inspired-shoot for the
supermarket giant, has been chosen to front the latest campaign in which she models
the brand's new Christmas collection. Her pictures will appear in Tesco stores
throughout the UK and online through the Tesco Clothing site.
This is Elen's very first lingerie campaign and
her first-ever modeling assignment, but Elen looks confident and relaxed as she
poses seductively in a Spanish villa, flaunting her womanly curves and dazzling
smile, wearing the luxurious new Diamond Boutique designs.
Elen, who has also made several TV appearances on GMTV this year, said; "I was so
delighted when Michelle Mone asked me to front the new Diamond Boutique campaign. I
was at first daunted, but I had so much fun on the shoot and I'm so pleased with
the final results. I've never modeled before and after two kids I wasn't sure how
the pictures would look, but I'm very proud of them."
She added; "Diamond Boutique delivers everything a designer brand should. The
designs are elegant, stylish and fit to perfection. What's more, even if you buy
the entire collection you won't feel guilty as it's so easy on the pocket. I wear
the range every day, whether I'm off to the supermarket or glamming up for a night
out."
Michelle Mone, creator of the Diamond Boutique range, said; "Elen looks beautiful
in the new collection. She has a fantastic personality that shines through and I
think women will really relate to her. Not only is she a mother, but she's
incredibly down to earth and exudes an inner confidence and sensuality like only a
Spanish senorita can."
Michelle added; "The new Diamond Boutique range sparkles from every direction.
It's the perfect Christmas collection and the purse-friendly prices mean that
everyone can have a slice of luxury in their lingerie drawer this season."
Terry Green, CEO of Tesco Clothing, said; "The
new Diamond Boutique Christmas collection is incredibly luxurious, but continues our
focus on value with prices starting from just £7.00. Elen is a great signing for the
brand and proves that budget lingerie can look just as good as expensive designer
lingerie."
Available from a purse-friendly £7.00, the new Diamond Boutique Christmas collection
comes in sizes 32A to 38D for bras and 8-18 for briefs crafted from silks, satins
and lace. The new collection is available from Tesco stores nationwide and online.
- ENDS -
About Tesco:
Tesco plc, a UK-based international grocery and merchandising retailer, is
Britain's largest supplier and the world's third largest grocery retailer, by both
global sales and domestic market share.
Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such
as flowers, books, music, clothes, gifts, telecoms and even baby buggies. The
company employs over 250,000 people, operates 1,779 stores across Europe and Asia
and serves over 15 million customers.
Contact Details: Claire Morrison
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Scotland
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