Superbreak Sees Success In Theatre Breaks
Released
on: January 05, 2010, 5:12 am
Author:
Superbreak
Industry: Travel
Superbreak, the UK short break operator, has reported the
success of its theatre breaks in 2009. As the year drew to a close,
Superbreak made its 50,000th booking for a West End theatre package.
The undisputed hit of the 2009 West End theatre programme was Lionel Bart's
'Oliver!', which drew packed audiences with its clever casting of established big
name stars such as Rowan Atkinson and Griff Rhys Jones. Perennial favourites among
theatre fans such as 'Lion King', 'Dirty Dancing' and 'Wicked' also proved to
be popular.
Superbreak's Marketing Director, Will Dunnett, said: "I'm certain 2010 will be
the year of one or two surprises in the West End. 'Love Never Dies' promises to be
the show of the year, and I'm certain it will be able to live up to comparisons as
a sequel to the ever popular 'Phantom of the Opera'. Film success and children
power combined will also make 'Shrek' a sure fire hit at the box office. A London
hotel and a trip to the theatre remains fantastic value and, because you will be
staying in one of our fantastic selection of London Hotels, when you return from the
theatre you'll get the star treatment yourself."
Superbreak predicts similar success in 2010 for London theatre breaks. March will see the eagerly
anticipated 'Phantom...' sequel, Love Never Dies open on the West
End while Andrew Lloyd Webber's long-awaited production of 'The Wizard of Oz' is
also set to debut in 2010. 'Shrek, The Musical' is also a highly anticipated show,
following its opening on Broadway to rave reviews.
The New Year also sees Superbreak branching out into new territory with plenty of
new productions opening. These include 'Enron' starring Samuel West and the star
studded 'The Misanthrope' starring Hollywood favourites Keira Knightley and Damian
Lewis. 'Cat On A Hot Tin Roof' also opens in 2010 at the Novello Theatre, Aldwych
and stars James Earl Jones, Phylicia Rashid, Adrian Lester and Sanaa Lathan
About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market
leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday
Break plc, a publicly quoted leisure company whose share price can be found in most
major UK newspapers, or at Holidaybreak.com.
Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel
accommodation throughout Britain for the leisure traveller including Birmingham
hotels, Manchester hotels and London hotels.
Superbreak holds allocations of rooms at all hotels and can make bookings up to and
on the day of departure.
For further press information please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
York
YO31 7RE
(01904) 436043
www.superbreak.com
2012
