Affordable
Web Site Usability Reviews For Home and Small
Online Businesses
Released on
= November 22, 2004, 12:59 pm
Press Release
Author = Cre8pc.com
Industry = Internet
& Online
Press Release
Summary = It’s not easy for a small business web site to compete
on the Internet with well-established corporate and large business
web sites.
Press Release
Body = FOR IMMEDIATE RELEASE
Philadelphia,
PA - Pennsylvania based usability consultant, Kim Krause, has seen
the same question asked over and over. “My web site isn’t
performing well. What am I doing wrong?”
Well-known in
the Search Engine Optimization and Marketing Industry, and trained
in Quality Assurance Internet software application testing, Kim,
who is the owner of such web sites as Cre8pc.com and Cre8asiteForums.com,
launched the UsabilityEffect.com web site. It’s mission is
to help web based businesses solve their problems affordably and
with integrity.
“When
I was starting out in 1995 I didn’t have a budget for web
design or marketing. I had to teach myself as best I could. There’s
a better feeling of independence and control of one’s web
site destiny when the owner understands what goes into building
and marketing it. Finding credible information and quick answers
doesn’t have to
cost a lot of money,” Kim notes. “My usability testing
services are targeted to self-learners, as well as the advanced
needs required by corporate web sites.”
UsabilityEffect.com
web site testing comes in a variety of formats. First, there is
the Free Web Site Testing Center, which covers the basics of user
centered web design, offers feedback question ideas, plus books
and testing tools. Two
downloadable PDF publications are offered for a low fee. Both are
focused on increasing sales conversions and fine-tuning designs
so they’re easier to use.
Kim points out,
“The publication called ‘How to Quench Your Web Site
Visitors’ Thirst’ goes into great detail about increasing
traffic, feedback, sales and even newsletter registrations.”
Web site usability
evaluations are priced according to company size and their current
needs. Each evaluation is based on proprietary test cases developed
to cover latest trends in the usability industry, as well as pioneering
aspects such as
the emotional connection with a web site visitor. As new design
and usage trends develop on the Internet, Kim’s test cases
are modified to include them. User centered design and an emphasis
on customer satisfaction are always key points.
“My reviews
are not designed to be web site design critiques. I’m looking
for structure, layout, logic, ways to increase conversions and solutions
for page
abandonment. I’m not rating or scoring anyone’s web
site. Web site owners are quite fond of their sites, as well as
sensitive and protective. I’m their advocate and guide, not
their judge.”
In addition
to UsabilityEffect.com web site testing services, a Usability Resources
section covers everything from white papers, case studies, articles
and web sites in the Human Factors, Usability, Information Architecture
and User Centered Design
fields. Kim has many Partners from search engine marketing and web
design companies who offer her web site evaluations, many in conjunction
with their services or projects.
For additional
information:
http://www.usabilityeffect.com
Contact Information:
Kimberly Kopp Krause
Cre8pc@gmail.com
Owner, UsabilityEffect.com
Web: www.usabilityeffect.com
Owner, Cre8pc.com
Web: www.cre8pc.com
Founder: Cre8asiteForums.com
Web: www.cre8asiteforums.com
Web Site = http://www.usabilityeffect.com
Contact Details
= 1520 W. Park Ave.
Perkasie, Pa 18944
cre8pc@gmail.com
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