New
Market Research Study Finds Many Gamers Still Attached
to Older Systems
Released on
= November 22, 2004, 9:05 am
Press Release
Author = Phoenix Marketing International
Industry = Computers
Press Release
Summary = According to leading market research firm, Phoenix Marketing
International, more than a third of gamers are holding onto older
systems and actively using them. “Whether playing on a computer,
console (e.g., PlayStation 2, Xbox, or GameCube), or handheld system
(e.g., Game Boy, Nokia N-Gage, Tapwave
Zodiac), the majority of the population is gaming” according
to David Pluchino, Senior Research Manager at PMI.
Press Release
Body = (Somerset, NJ, November 22, 2004) – According to the
most recent wave of Phoenix Marketing International’s recently
released market research study entitled Consumer Buying Intentions,
four out five households play video
games. Although the majority are playing via a home PC, PlayStation
2, Xbox or Game Boy, the original PlayStation, Nintendo 64, and
Super Nintendo are cited as the systems played most often by one-third
of gamers. In addition, seventeen percent of survey participants
planning to purchase an electronic gaming system this holiday season
will be buying older systems.
“Whether
playing on a computer, console (e.g., PlayStation 2, Xbox, or GameCube),
or handheld system (e.g., Game Boy, Nokia N-Gage, Tapwave Zodiac),
the majority of US households are gaming” according to David
Pluchino, Senior Research Manager at PMI. “Interestingly,
more than a third of gamers are holding onto older systems and actively
using them”, added Pluchino.
A large proportion
of gamers are also playing video games via a handheld device, specifically,
variations of Nintendo’s Game Boy system. When asked about
future purchases, one out of ten households indicated they would
be picking up a new handheld system this holiday season. This is
not surprising stated Pluchino, “with the increase in leisure
travel, parents are looking for ways to entertain their kids
during long drives or airplane trips.”
Phoenix Marketing
International is one of the premier marketing services firms serving
the technology, travel & leisure, financial services and consumer
packaged goods sectors. Through a combination of custom market research
products and services, syndicated research products such as the
Consumer Buying Intentions Survey and sales optimization modeling,
PhoenixMI partners with clients to generate sound business and marketing
opportunities and produce measurable sales results and a return-on-investment
on marketing development expenses.
The Phoenix
Marketing International Consumer Buying Intentions Survey was fielded
during the month of October 2004. The findings from this market
research study are based on information from 30,169 completed interviews
with 24,980 having an electronic gaming system in their household
including more than half owning a
PlayStation 2, Xbox, or GameCube System. This robust sample yields
a 95% confidence interval with an error margin of +/- 0.54%.
###
For additional
Information
Contact: David Pluchino
Phoenix Marketing International
285 Davidson Avenue, Suite 202
Somerset, NJ 08873
Phone: (732) 563-8504
Fax: (732) 563-8505
Email: David.Pluchino@PhoenixMi.com
www.PhoenixMI.com
Web Site = http://www.PhoenixMI.com
Contact Details
= David Pluchino
Phoenix Marketing International
285 Davidson Avenue, Suite 202
Somerset, NJ 08873
Phone: (732) 563-8504
Fax: (732) 563-8505
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